Sustaining Gifts Officer
POSITION SUMMARY:
The Sustaining Gifts Officer is responsible for advancing the mission of Houston Food Bank by managing and growing a robust monthly giving program that generates more than $4 million in annual revenue from 6,000+ recurring donors. This frontline fundraiser cultivates long-term relationships with a portfolio of sustaining donors, optimizes donor retention and lifetime value, and designs and executes sophisticated multi-channel campaigns that deepen engagement, increase monthly contributions, and advance donors through the giving pipeline.
Adhere to PACT values. (Purpose: Using our strengths passionately to contribute to our mission. Accountability: Choosing to rise above one’s circumstances and showing ownership to achieve results. See It. Own It. Solve It. Do It. Courage: Standing up for what’s right and acting. Transparency: Doing things openly and honestly.)
ESSENTIAL JOB FUNCTIONS:
- Develops, grows, and manages the monthly giving program, including donor acquisition, retention, reactivation, and upgrade strategies.
- Manages a portfolio of high-value sustaining donors, building individualized engagement strategies to deepen commitment, increase giving levels, and identify prospects for pipeline advancement to mid-level or major gifts.
- Designs and executes multi-channel stewardship and cultivation campaigns (i.e., digital, direct mail, video, phone, in-person, and emerging channels) to foster donor loyalty and increase donor lifetime value.
- Participates in all aspects of the donor cycle for sustaining donors:
- Creates personalized stewardship strategies for donors at all giving levels within the sustaining portfolio.
- Initiates and completes donor strategy documents, briefing memos, stewardship/cultivation reports, and other correspondence as necessary.
- Ensures all donor interactions are recorded accurately and timely in the constituent relationship management (CRM) database.
- Moves sustaining donors in an appropriate and timely fashion toward giving upgrades and deeper engagement.
- Makes upgrade solicitations and additional giving asks when strategically appropriate.
- Maintains meaningful and consistent communication with donors.
- Manages and directs all sustaining donor communications, acknowledgements, and impact reporting, including but not limited to handwritten notes, birthday cards, phone calls, e-cards, monthly stewardship emails, and quarterly newsletters, ensuring consistent and meaningful donor touchpoints.
- Analyzes and reports on the performance of the recurring giving program and related initiatives, providing insights and recommendations to improve retention, payment recovery, upgrade rates, and donor satisfaction.
- Collaborates with the Major Gifts teams to build and support a donor pipeline from recurring gifts to mid-level and major giving.
- Works closely and collaboratively with the Marketing and Communications Team on sustainer program needs, including but not limited to social media posts, donation form optimization, storytelling, and web/digital strategy to effectively enhance sustaining donors’ experience.
- Works closely with the Donor Services Team to ensure the accuracy of donor records, including, but not limited to, donor information, gift coding, action imports, attributes, solicit codes, and notes.
- Handles and maintains confidential information with sensitivity, integrity, and accuracy.
- Supports the Annual Giving Manager with planning, reviewing, and resource gathering for annual giving appeals and stewardship/cultivation pieces, including direct mail and telefundraising campaigns, and provides logistical and administrative support for all annual giving appeals.
- Documents and maintains standard operating procedures and annual plans in appropriate software, including Asana and SharePoint.
- Assists with development projects, as needed.
SUPERVISORY RESPONSIBILITIES:
This position has no supervisory responsibilities.