SVP, Client Experience

<p class="MsoNoSpacing"><span style="font-size:11pt;">Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives. </span></p><p></p> <p class="MsoNoSpacing"><span style="font-size:11pt;"> </span></p><p></p> <p class="MsoNoSpacing"><span style="font-size:11pt;">In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan. </span></p><p></p> <p class="MsoNoSpacing"><span style="font-size:11pt;"> </span></p><p></p> <p class="MsoNoSpacing"><span style="font-size:11pt;">Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability. </span></p><p></p> <p class="MsoNoSpacing"><span style="font-size:11pt;"> </span></p><p></p> <p class="MsoNoSpacing"><span style="font-size:11pt;">The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time. Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan’s leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.</span></p><p></p> <p class="MsoNoSpacing"><span style="font-size:11pt;"> </span></p> <p class="MsoNoSpacing"><b><span style="font-size:11pt;">Key Appointments </span></b></p><p><b></b></p><b></b> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Accountable for shaping the client experience, brand positioning, and engagement strategy for the High Net Worth business. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Designs and executes premium client experiences, thought leadership events, strategic partnerships, and bespoke engagement programmes. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Acts as the custodian of the HNW client journey and brand experience across all touchpoints. </span></p><p></p> <p class="MsoNoSpacing"><b><span style="font-size:11pt;"> </span></b></p> <p class="MsoNoSpacing"><b><span style="font-size:11pt;">Key Responsibilities </span></b><span style="font-size:11pt;"></span></p><p></p> <p class="MsoNoSpacing"><u><span style="font-size:11pt;">Client Experience Strategy </span></u></p><p><u></u></p><u></u> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Define and execute the HNW client experience strategy aligned with business objectives. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Design differentiated client journeys tailored to the high-net-worth segment </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Establish service standards and engagement frameworks that support a premium proposition. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Monitor client feedback and identify opportunities to improve experience outcomes. </span></p><p></p> <p class="MsoNoSpacing"><u><span style="font-size:11pt;">Brand Building & Positioning </span></u></p><p><u></u></p><u></u> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Develop and strengthen the HNW brand proposition in the market. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Partner with Marketing and Corporate Communications teams to create targeted HNW campaigns. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Ensure consistency of premium branding across all client-facing channels and events. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Support thought leadership initiatives and market positioning efforts. </span></p><p></p> <p class="MsoNoSpacing"><u><span style="font-size:11pt;">Events & Client Engagement </span></u></p><p><u></u></p><u></u> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Conceptualise and execute exclusive client events, networking sessions, seminars, wealth management forums, and lifestyle experiences. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Design and execute engagement programmes for key broker and distribution partners, in addition to direct HNW client engagement — ensuring Singlife HNW maintains strong mindshare and preference among priority intermediaries. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Manage event budgets, vendors, agencies, and strategic partnerships. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Curate experiences that deepen client relationships and enhance loyalty.</span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Build relationships with luxury brands, private clubs, family offices, wealth ecosystems, and strategic partners. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Identify partnership opportunities that elevate the Singlife HNW value proposition. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Negotiate and manage sponsorship arrangements, co-branded initiatives, and experiential programmes. </span></p><p></p> <p class="MsoNoSpacing"><u><span style="font-size:11pt;">Client Insights & Analytics </span></u></p><p><u></u></p><u></u> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Develop segmentation and engagement strategies for different client groups. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Own the HNW engagement KPI framework and report against activation metrics, providing strategic recommendations to the MD HNW and leadership team </span></p><p></p> <p class="MsoNoSpacing"><u><span style="font-size:11pt;">Stakeholder Management </span></u></p><p><u></u></p><u></u> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Work closely with HNW Business Development, Wealth Specialists, Marketing, Product, and Operations teams. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Support client events and prospecting activities alongside the business and advisers. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Act as the central coordinator for HNW client engagement initiatives. </span></p><p></p> <p class="MsoNoSpacing"><span style="font-size:11pt;"> </span></p> <p class="MsoNoSpacing"><b><span style="font-size:11pt;">Key Requirements </span></b></p><p><b></b></p><b></b> <p class="MsoNoSpacing"><u><span style="font-size:11pt;">Experience </span></u></p><p><u></u></p><u></u> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">8–12 years' experience in HNW or private wealth client engagement within financial institutions — specifically private banking, wealth management, insurance, or asset management </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Track record of connecting client engagement programmes to measurable business outcomes — including pipeline conversion, policy acquisition, or client retention metrics — on top of event attendance and satisfaction scores </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Strong understanding of HNW client expectations and relationship management. </span></p><p></p> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Experience managing agencies, sponsorships, partnerships, and marketing budgets. </span></p><p></p> <p class="MsoNoSpacing"><span style="font-size:11pt;"> </span></p> <p class="MsoNoSpacing"><u><span style="font-size:11pt;">Education </span></u></p><p><u></u></p><u></u> <p class="MsoNoSpacing" style="margin-left:0.5in;text-indent:-0.25in;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;">Bachelor's degree in Marketing, Business, Communications, Hospitality, or related discipline.</span></p><p></p>