System Director, Strategic Marketing

The System Director of Strategic Marketing leads the system marketing planning strategy development and implementation designed to further the system and regional operating units strategic plan in a manner that is consistent with the mission and vision of the System and its sponsors. The System Director will be responsible for the strategic marketing planning process and develop the multi-state, international and local marketing strategies by working with system and regional leadership to ensure the system achieves its short and long-term strategic and operational goals. They will lead the marketing communications system department to oversee brand management, web strategies, shared promotional and advertising campaigns, system contracts and services relative to marketing communications, customer relationship management systems and physician liaison processes and strategies. The System Director oversees and tracks the marketing and physician liaisons performance metrics for the system and regions, ensuring that they support the overall direction and are implemented according to plan. They will work with local marketing leadership teams and executives to modify local marketing strategies and initiatives as necessary to ensure the overall achievement of system-wide operating and strategic goals. The System Director of Strategic Marketing reports directly to the SVP, Strategy, Marketing & Digital. The regional marketing leadership will be dotted lined to the System Director of Strategic Marketing.

The position maintains ongoing awareness of the strategic marketing environment and competitive challenges for CHRISTUS nationally and in each region, offering advice on new trends, sharing best practices and revising strategies as needed. The Vice President works to foster a culture of innovation and learning within CHRISTUS Health through intense research, careful monitoring of emerging trends, and by grounding long-term strategic thinking in the SMS framework.