Tag Management & Infrastructure Analyst

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Retail Online Analytics team is seeking a Tag Management & Infrastructure Analyst with deep expertise in tag management, Adobe Analytics, and Adobe Experience Platform to lead the design and implementation of scalable, privacy-centric measurement solutions across Apple’s web and native app ecosystem.

To ensure compliance with China’s Personal Information Protection Law (PIPL) guidelines, we are transitioning from a single global reporting suite (hosted on AWS) to a localized data architecture. We are seeking a skilled, China-based resource to lead the configuration, implementation, and alignment of a brand-new local instance of Adobe Analytics and Adobe Target. This role is critical in bridging localized compliance requirements with global data consistency and ensuring our analytics teams have the high-quality, aggregated data they need for business decisions.

This role is ideal for an individual contributor who is technically strong, hands-on, and comfortable partnering with engineering, product, privacy, and data science teams. You will define data architecture, implement data collection standards and post processing, and ensure high-quality data collection that powers critical business KPIs for apple.com, the Apple Store app, and future digital initiatives.

Local Implementation & Configuration: Lead the technical configuration and deployment of a net-new local instance of Adobe Analytics and Adobe Target in China, working closely with cross-functional teams. Variable Mapping & Consistency: Partner with business teams on localized variable mappings (eVar, prop, events) to drive maximum consistency between local reports and our global AWS-hosted reporting suites. Data Engineering & Architecture Collaboration: Play a pivotal role with Business Process Re-engineering (BPR) teams to design and build the optimal levels of data aggregation within Snowflake to support downstream analytics and reporting. Data Collection: Partner with Privacy and Legal teams to ensure privacy-by-design data collection, consent management, and regulatory compliance.

Minimum Qualifications

• 8 years of digital analytics implementation and architecture experience for large-scale consumer web or commerce platforms
• 6 years of hands-on Adobe Analytics experience, including complex implementations and operational ownership
• Working knowledge of Adobe Experience Platform (AEP) concepts, data ingestion, and integrations
• Excellent understanding of privacy principles, consent frameworks, cookies, and local storage protocols
• Experience working with raw clickstream data, data feeds, and analytics validation/debugging tools
• Strong communication skills with the ability to influence technical and non-technical partners

Preferred Qualifications

• 10+ years of digital analytics implementation and architecture experience for large-scale consumer web or commerce platforms
• 8+ years of hands-on Adobe Analytics experience, including complex implementations and managing data feeds