Description
JOB PURPOSE | |
To lead the team of Food Aggregator (Uber Eats and Food Panda) to achieve JRGTW Sales Goal, thru: - Formulating FA business strategy based on corporate business direction
- Maximizing the FA sales result thru optimizing ads and promotion effectiveness
- Supervising and coaching the team to deliver quality results
- Collaborating with internal team (MKT/OP) to optimize commercial plans
- Maintaining Good partnership with Food Aggregators
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| Key Responsibilities AND % OF TIME SPENT ON EACH |
50% | | Strategy and Sales - Develop JRGTW FA strategy/Plan/Calendar to meet the annual Sales objective.
- Closely work with MKT team to align on pricing/products to ensure FA programs to deliver incremental sales growth
- Conduct weekly/monthly sales review to identify the growth driver and blocker with actions for management review
- Monitor FA market trend including platform development, competitor movement and consumer performance
- Have in-depth understanding of shoppers, product offerings for FA operation
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20% | | Account Management - In charge of Negotiating contracts, promo plans, and new initiatives.
- Develop and maintain a productive long-term relationship with FA
- Acquire a deep understanding of FA needs and requirements
- Responsible for Annual Joint business Plan with assigned customers
- Supervise volume forecast and plans & A&P management
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20% | | Collaboration & others - Lead to collaborating with cross function eg. Menu design and pricing with MKT
- Lead to resolve any issues and problems between FA and JRGTW
- Control A&P spending to ensure its efficiency/effectiveness.
- Ensuring that all advertising and promotion materials follow the appropriate legal and YUM guideline.
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10% | | People Development - Lead and supervise EC team to deliver sales target/KPIs
- Develop team members thru ongoing coaching and support.
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