Job Scope
? Lead overall chicken category and group meal occasions
? Including portfolio management, new product development, menu & pricing to manage overall topline and bottom-line business performance.
? Define product pipeline and menu strategy to meet consumer needs and market acceptance
? Localize brand positioning into market specific touch point and execution
? Work with agency partners to develop IMC to align with brand world and in store activations
? Collaborate with cross-functional team for marketing plan implementation
? Responsible for day-to-day business operation for assigned product layer
? Manage social agency to deliver relevant and distinctive brand tone consistently
| Key Responsibilities AND % OF TIME SPENT ON EACH |
40% | | - Lead overall chicken category and group meal occasions
- Including portfolio management, new product development, menu & pricing to manage overall topline and bottom-line business performance.
- Define product pipeline and menu strategy to meet consumer needs and market acceptance
- Lead sauce strategy to map with chicken flavor for the best combination
- Work with agency partners to develop IMC to align with brand world and in store activations
- Collaborate with cross-functional team for marketing plan implementation
|
40% | | - Construct promotional proposals based upon financial analysis, and review with cross functions, and post-tracking evaluation
- Manage Internal process; Sales analysis; Promotion planning/execution
|
20% | | - Responsible for day-to-day business operation for assigned product layer
- Manage social agency to deliver relevant and distinctive brand tone consistently
- Monthly review and control on A&P budget
|
100% | | |