台灣總部 - KFC EC Asst. Manager

Position Summary:
In charge of growing KFC Instore Digital Sales (Kiosk/BYOD), PK APP e-Voucher sales and deliver EC related projects. The key KPI: Digital sales, PK e-Voucher selling and redemption sales, EC projects delivery.

【Strategy and Sales】

1. Execute KFC in-store digital sales (Kiosk/BYOD) strategy to meet the annual objectives.
2. Enhance in-store digital ordering and humanization experiences, ensuring a smooth, intuitive user experience that aligns with customer preferences/needs.
3. Grow Ticket Average and CVR rate thru UIUX improvement and add-on project by working with MKT / UX planner/ DTS team.
4. Drive growth in PK e-Voucher sales and redemption through strategic planning, owned channel communication, and performance measurement via ROAS/ROI to increase market penetration.
5. Develop/implement assigned projects to grow OLO sales measured by ROAS/ROI.
6. Work with data team for deeper analysis for better sales improvement.
7. Learn/apply new practices and tools from the market to get digital experience.

【Project management and Communication】

1. Lead/Implement the assigned Digital projects by co-operate with cross-functional teams thru effective communication/coordination.
2. Uplift efficiency on ways of working and build SOP for new task if needed.

【Administration】

1. Regular basis reporting incl performance review and project updates.
2. Day-to-day KIOSK / BYOD / PK e-voucher on-and-off shelf management by co-work with OP / MKT / DTS team.