Tax Marketing Manager

Tax Marketing Manager

Location: Irvine, CA | On-site || Department: Marketing || Employment Type: Full-time

Role Overview

You will own end-to-end paid search strategy and execution across Google Ads and Microsoft Advertising. Your primary focus is driving qualified leads and pipeline at efficient CAC/CPA while continuously improving conversion rates and lead quality. This is a hands-on, high-accountability role with clear business targets and significant impact on revenue growth.

Key Responsibilities

• Own and manage paid search campaigns on Google Ads and Microsoft Ads (Search, Performance Max, and related formats)
• Conduct ongoing keyword research, query mining, negative keyword strategy, and account structure optimization
• Develop and test ad copy (RSAs), audience strategies, and bidding approaches to improve CTR, CVR, Quality Score, and ROAS/CPA
• Manage daily/weekly budget pacing, bid adjustments, and performance optimization against lead volume, cost-per-lead, and quality targets
• Analyze campaign performance, diagnose issues (tracking, creative fatigue, landing page conversion, auction dynamics), and implement rapid improvements
• Partner closely with Marketing, Creative/CRO, Analytics, Sales, and RevOps teams on landing page testing, attribution, and lead quality feedback loops
• Build clear performance reports and communicate insights, trends, and recommended actions to stakeholders
• Stay current on platform changes, best practices, and competitive landscape in the tax/financial services vertical
• Maintain accurate tracking, conversion setup, and reporting hygiene (GA4, GTM, etc.)

Required Qualifications

• 4+ years of hands-on paid search / PPC experience with meaningful budget ownership
• Proven track record of scaling lead volume while improving or maintaining CPA/CAC and lead quality
• Deep expertise in Google Ads and Microsoft Advertising (account structure, match types, negatives, bidding strategies, audience layering, RSA testing)
• Strong analytical skills with experience using GA4, Google Tag Manager, and performance dashboards
• Experience working in lead-generation or high-ticket service businesses tax, legal, financial services, home services, or similar preferred
• Excellent communication skills ability to translate data into clear recommendations and collaborate cross-functionally
• Self-starter who thrives with autonomy and clear targets

Preferred Qualifications

• Experience in the tax resolution, debt relief, or financial services industry
• Familiarity with Performance Max, value-based bidding, and offline conversion import
• Background in conversion rate optimization (landing pages and forms)
• Experience managing larger monthly ad spends and multi-campaign/account environments

What We Offer

• Competitive base salary + performance incentives tied to results
• Opportunity to own a high-impact channel at a rapidly growing company
• Collaborative environment with direct visibility into business outcomes

Pay Transparency Statement - The expected compensation range for this position is $120,000 – $150,000 per year. This represents a good-faith estimate of the compensation range that Tax Relief Advocates reasonably expects to pay for this position at the time of hire. Final compensation offered to the selected candidate may vary based on factors including (but not limited to) experience, skills, education, location, internal equity, and market conditions.