Team Lead - Marketing Activation - Industrial Technology Manufacturer

Our client is a global industrial technology manufacturer serving B2B customers across sectors such as packaging, chemicals, and advanced manufacturing. With a significant international production footprint and commercial operations spanning several dozen countries, the organization is recognized as a leader in its category. It is known for a stable, culture-first identity alongside active investment in high-growth, technology-forward markets offering candidates the scope of a global MNC with the ownership structure of a family business.

This is a dual-scope role: leading the Global Marketing team in India (reporting to the Head of Activation, HQ Germany) while also acting as Senior Project Manager for the Global Marketing Activation team.

Core responsibilities :

- Developing and executing integrated marketing campaigns across channels and countries for new and existing customers

- Analyzing market insights and customer needs to shape global communication campaigns and the global content plan

- Briefing and aligning cross-departmental teams, including creative and conceptual input

- Managing complex, cross-functional projects aligned to business priorities

- Analyzing performance data to inform strategic recommendations

- Driving optimization of marketing/communication processes for efficiency, quality, and scalability

- Leading regular exchange meetings on product launches, content planning, and best practices across global and local teams

- Building and leading a high-performing marketing team in India

- Building and maintaining relationships across 44 country sales organizations and other global functions (e.g., product management)