Team Lead –Marketing
Posted Updated
Job Position : Team Lead – Marketing
Qualifications: Any degree
Experience: 4+
Location : Chennai, MEPZ Tambaram
Role Summary
Minimum 6–8 Years Experience. Preferred qualifications: MBA
(Marketing), BBA, B.Com,
B.Tech, BE, Mass Communication, Digital
Marketing Certifications.
Preferred Skills: SEO, SEM, Google Analytics, Google Ads,
LinkedIn Marketing, Social
Media Strategy, Content Marketing, Marketing
Automation, Lead Generation,
Campaign Management, Team Handling, Data
Analytics, ROI Analysis &
Reporting, Marketing Budget Management, Cost-per-Lead /
Cost-per-Acquisition Tracking, English Communication.
Requirements
Responsible for planning, executing, and optimizing digital marketing strategies to improve brand visibility,
lead generation, and customer engagement, with a
strong focus on Return on Investment (ROI). Manage SEO, SMO, SMM, Email Marketing, Google Ads,
LinkedIn campaigns, website optimization, content
marketing, webinar campaigns, and online reputation management. Track cost-per-lead, cost-per-
acquisition, and marketing-attributed revenue across
channels; allocate and optimize budgets to maximize ROI. Lead the digital marketing team, track KPIs,
manage marketing automation tools, coordinate with
sales and ABM teams for MQL generation, analyze campaign performance and ROI, present monthly ROI
reports to leadership, and ensure achievement of
marketing objectives aligned with organizational goals.