Team Lead SMM
About the Role
We are looking for a Team Lead Social Media to drive and scale our global social media presence across international markets for our brands — Satisfyer and GESKE.
This role combines strategic leadership, hands-on content expertise, and content creation. You will lead a team of social media managers and creators while shaping the overall direction for our brands in Sexual Wellness and BeautyTech.
You will work on global platforms such as Instagram, TikTok, and YouTube, with a strong focus on Europe and the US.
Key Responsibilities:
Lead and manage a team of social media managers and content creators
Define and execute global social media strategies across multiple brands
Translate brand and business goals into scalable content systems
Oversee content planning, production, and performance across platforms
Ensure consistent quality, tone, and positioning across all markets
Analyze performance and continuously optimize content and strategy
Collaborate with internal teams (brand, performance, retail) to actively support and enable sales through social media
Drive the integration of AI into content creation workflows
Requirements:
5+ years of experience in social media management and content creation
Proven experience leading or mentoring a team
Strong understanding of Instagram, TikTok, and YouTube
Hands-on experience in creating high-performing social content
Practical experience using video editing tools (Capcut, Premiere Pro, DaVinci Resolve, Final Cut or a similar program) and image/graphic editing tools (Canva, Photoshop, Illustrator or a similar program)
Strong understanding of global audiences, especially EU and US markets
Ability to think strategically while staying execution-focused
Experience in fast-paced, high-output content environments
Language Requirements:
Fluent English (written and spoken) — Mandatory
Fluent in German (written and spoken) — Nice to have, not mandatory
What We’re Looking For:
Strong sense of ownership and accountability
Clear, structured thinking and decision-making
Ability to scale content production without losing quality
Deep understanding of what makes content perform
Pragmatic, hands-on approach (not purely strategic)
Nice to Have:
Experience in Sexual Wellness or regulated/sensitive categories
Experience in Beauty, Tech, or D2C brands
Experience working across international markets