TEC_LINE 禮物_Senior Business Growth Strategy & Operation Director

# Team / Position Description

As a key strategic partner to the Lead of LINE Giftshop Taiwan, the Senior Business Growth Strategy & Operation Director drives business expansion, new business incubation, operational excellence, and cross-border alignment.

The role focuses on four strategic priorities: developing new growth opportunities, leading strategic co-branding initiatives, strengthening business intelligence and management reporting, and serving as the strategic liaison between Taiwan business teams and South Korea Product/Tech HQ.

Working across business development, marketing, product, and operations, you will translate strategic priorities into scalable business models and measurable growth through strong cross-functional influence and hands-on execution.

# Responsibilities

**1. New Business Incubation & Strategic Growth**

• Identify, evaluate, and incubate new business opportunities, including new gifting scenarios and monetization models, to build LINE Gift’s next growth engine.
• Lead end-to-end Proof of Concept (PoC) initiatives, covering market research, business and financial assessment, pilot execution, and validation.
• Translate emerging opportunities into scalable business models and actionable growth plans.

**2. Strategic Co-Branding & Commercial Growth**

• Identify and engage tier-1 strategic brand partners to develop high-impact “LINE Gift Exclusive” co-branding initiatives that strengthen GMV and brand equity.
• Partner with BD and Marketing teams to design repeatable commercial models for peak gifting seasons and key social occasions.
• Drive strategic commercial negotiations and cross-functional execution.

**3. Business Intelligence & Operations Optimization**

• Re-architect key business metrics, North Star Metrics, KPIs, and executive dashboards to improve management decision-making and performance tracking.
• Analyze transaction data, category mix, user retention, funnel conversion, and other business indicators to identify growth opportunities and operational bottlenecks.
• Turn complex data and business issues into clear insights and actionable recommendations.

**4. Cross-Border Alignment & Executive Support**

• Serve as the strategic liaison between Taiwan business teams and South Korea Product/Engineering HQ, translating local market and business needs into clear product priorities and roadmaps.
• Lead complex cross-functional initiatives involving Legal, Finance, PR, Marketing Communications, Platform Operations, and other stakeholders without direct authority.
• Support the Lead of LINE Giftshop in annual budgeting, long-term strategic planning, and executive/board-level meeting preparation.

# Basic Qualifications

• 8+ years of experience in business strategy, corporate development, business operations, e-commerce, management consulting, or related fields; experience in high-growth technology or digital businesses is preferred.
• Proven track record of launching 0-to-1 business initiatives, leading complex cross-functional projects, and managing strategic commercial negotiations.
• Strong business acumen with the ability to turn ambiguous opportunities into scalable business models and executable operational plans.
• Excellent analytical and problem-solving skills, with demonstrated ability to extract business insights from data and establish meaningful KPIs.
• Strong stakeholder management, communication, and influencing skills, particularly in environments without direct reporting authority.
• Ability to balance strategic thinking with hands-on operational execution.
• Native-level Mandarin and business-fluent English, with the ability to collaborate effectively across regional and global teams.

# Nice-to-Have

• Experience as a Chief of Staff, executive proxy, or in Corporate Strategy / Business Operations within a scaling technology company.
• Experience working closely with overseas Product/Tech teams or multinational headquarters.
• Korean language proficiency is a plus.