Technical-Commercial Product Channel Marketing Specialist

About the role

• Drive Go-To-Market (GTM) strategies across different channels, seeking excellence in the cycle of customer needs, requirements, and applied solutions.
• Drive satisfaction and quality in marketing service.
• Prepare commercial and marketing materials: presentations, product sheets, sales scripts, use cases, web content, sales documentation, and campaigns in the professional market.
• Collaborate with product, sales, marketing, support, training, and project teams to ensure coherent communication in the market.
• Participate in the launch of new products, features, or solutions.
• Translate technical information into clear, business-oriented benefits, i.e., commercial messages (sales scripts).
• Provide support to the sales team with tools that facilitate selling and demand generation.
• Gather market and customer feedback to contribute to the continuous improvement of the product or marketing tools.

Education & certifications

• Engineer or technical specialist with experience in the sector.

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If you share our values and love what we do, we want to meet you!

Apply now and help us build the future of smart comfort.

About the company & team

AIRZONE is a leading company in smart HVAC solutions with an international presence. Our commitment to sustainability, technology, and people has made us a benchmark in the HVAC industry. JOIN THE SMART COMFORT REVOLUTION!

At AIRZONE, we're redefining the future of comfort and energy efficiency through cutting-edge technology. If you're passionate about innovation, challenges, and want to work in a dynamic environment where your ideas matter - we want to hear from you!

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Market research

• Identify and understand the needs of internal customers (technical-commercial-prescriber network), real and potential customers, to assist them with marketing and sales decisions across all B2B markets.
• Observe and analyze trends, product and service positioning relative to the market, and competitor presence.
• Technical-commercial research and prospecting related to the differentiation of the product value proposition applied to each market.
• Analytical skills to study the market, competition, and customer behavior.

Project coordination

• Oversee the selection of products to exhibit and define their format in showrooms and exhibition spaces, as well as support for trade fair and product display event scripts.
• Drive and adapt to channels in product launches through collaborations with third parties such as manufacturers, prescribers, installers, among others.
• Drive the commercial vision and adapt to channels in catalogs, dossiers, presentations, and other marketing tools across different markets, collaborating with various departments such as commercial, training, projects, product, back office, etc., in relation to the technical-commercial vision.
• Ability to understand technical products and turn them into simple, commercial, customer-oriented messages.
• Follow up on projects to ensure the correct achievement of the objectives set for that project, aligning the different markets.

Ensure quality in service

• Monitoring and supervision of the entire cycle of needs, requirements, and solutions applied to customers (internal and external), seeking their satisfaction and quality in the executed process.
• Know and apply established internal quality processes.
• Where applicable, propose improvements to internal processes in order to gain efficiency globally across the company.

Customer acquisition and retention

• Support market research regarding: commercial prospecting, support tools, customer communication, surveys, social media, etc.
• Strong writing, communication, and storytelling skills.