Technical Inside Sales Representative

Summary:
The Technical Inside Sales Representative is responsible for developing and maintaining strong customer relationships, acting as the primary point of contact for inquiries, issues, and sales opportunities. This role focuses on driving revenue growth by identifying upselling and cross-selling opportunities, expanding product usage within existing accounts, and proactively addressing customer needs. They analyze account trends, monitor market activity, and adjust sales strategies to maximize margin. Additionally, they collaborate with internal teams, including outside sales, operations, and business development—to ensure seamless customer experiences and long-term account success.
Core Job Duties:

Develop and maintain strong relationships with assigned customer accounts
Act as the primary point of contact for customer inquiries, issues, and requests
Proactively monitor account performance and identify growth opportunities
Responsible for upselling, cross-selling, and expanding product usage within accounts
Gain customer acceptance by explaining product applications, including product features & benefits, assisting with special orders and specialty applications.
Address customer concerns promptly, ensuring high satisfaction levels
Responsible for order fulfillment and work to resolve issues effectively
Educate customers on new products, features, and services
Collaborate with business development teams to nurture leads
Utilize CRM tools to track and manage sales opportunities
Work closely with internal teams, such as outside sales, engineering, and operations, to align on customer strategies
Support quoting activity and order entry for all customers
Determine pricing and margin percentages during quoting in collaboration with Outside Sales.
Act as a product knowledge expert in liquid level measurement.

Works Closely with Sales Leadership and Outside Sales:

Ensure sales plans are executed to increase revenues and margins
Maintain a high level of customer satisfaction
Work with internal team to develop annual forecasts
Make recommendations regarding potential new products and markets
Suggest sales promotions, pricing, or literature (marketing) ideas to increase sales

Required Experience:

Minimum 1-2 years of experience in inside sales, technical sales, account management, or a customer-facing role within an industrial, manufacturing, or technical product environment
Proven experience managing existing customer accounts and looking for opportunities for revenue growth and upselling
Demonstrated ability to support or influence pricing, margin, and quoting decisions in collaboration with sales leadership or outside sales teams
Experience using CRM systems
Background in order management, customer issue resolution, and cross-functional coordination

Skills & Competencies:

Ability to exercise independent judgment in prioritizing customer needs and recommending commercial solutions
Strong consultative selling skills with the ability to explain technical features and benefits to customers
Excellent communication, organization, and time-management skills
Comfortable balancing strategic account responsibilities with transactional sales support