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FUTEK ADVANCED SENSOR TECHNOLOGY INC

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Technical Marketing Manager

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Job Summary:

The role of a Technical Marketing Manager is to lead marketing execution, strengthen technical product messaging, and improve consistency across creative and brand outputs.

This role will serve as a key bridge between engineering, marketing, and design, ensuring that product messaging is technically accurate, visually consistent, and effectively executed across channels. Success in this role will support revenue growth.

The Technical Marketing Manager will have decision-making authority over marketing assets, campaign priorities, timelines, and vendor management.

Essential Job Functions:

  • Own day-to-day marketing execution across campaigns, content, and creative deliverables
  • Review and approve marketing and design assets to ensure brand consistency and technical accuracy
  • Translate engineering concepts, product information, and technical documentation into clear marketing messaging
  • Plan and manage marketing campaigns from concept through execution
  • Contribute to marketing strategy by identifying opportunities to improve product positioning, messaging, campaign direction, and go-to-market execution
  • Partner with Sales and Engineering stakeholders to support product releases, ensuring technical accuracy, clear market-facing messaging, and timely execution of related marketing deliverables
  • Create and manage creative briefs for designers
  • Coordinate internal and external design resources and track deadlines
  • Manage and prioritize the work of the Marketing Associate, Technical Copywriter, and Designers
  • Maintain and update website content for accuracy, clarity, and consistency
  • Refine, uphold, and enforce brand guidelines across channels
  • Identify gaps in messaging, content, and execution, and drive improvements
  • Strengthen cross-functional coordination between engineering, marketing, and creative stakeholders
  • Create and manage campaigns in Pardot, including integration with Salesforce
  • Manage campaign priorities, timelines, marketing asset approvals, and vendor-related decisions
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