Technical Marketing Operations Manager (MarTech)

About Helfy

Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets.

DoktorABC functions as an end-to-end telehealth marketplace, connecting:

• Patients seeking fast, convenient access to care

• Licensed doctors providing online consultations and prescriptions

• Pharmacies fulfilling prescriptions and OTC products

• Medication & OTC products, including regulated treatments

• Delivery partners ensuring fast, reliable home delivery

The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits.

About the position

We’re looking for a hands-on, highly technical Marketing Operations Manager who loves building workflows, connecting tools, and finding out why something isn’t working. You’ll support the systems, data and automation behind our customer communications, making sure every email, SMS, push and in-app message reaches the right patient at the right moment, in the right market, with the right consent.

You’ll work side by side with our CRM team. They own the strategy and the messaging; you make sure it runs correctly. This role is execution-first: building, maintaining, QA-ing, troubleshooting and documenting the setups that keep our lifecycle marketing running across multiple countries.

Responsibilities

• Manage the marketing tech stack day to day: work hands-on in HubSpot (or other marketing automation platforms) every day, building and maintaining workflows, lists, properties, forms, reports and lifecycle automations.
• Build and run campaigns and journeys: set up email, SMS, push and in-app campaigns and trigger-based journeys, covering segmentation, build, QA, testing, scheduling and launch.
• Keep data clean and reliable: maintain database hygiene, property structure, naming conventions and ongoing data checks across markets.
• Support integrations and data sync: monitor and troubleshoot the data flows between HubSpot, mobile app, website, including identity matching, workflow conflicts, and broken triggers.
• Audit and simplify: regularly review existing workflows and automations to spot errors, outdated logic, duplicates or opportunities to simplify.
• Document everything: create and maintain documentation, naming conventions and best practices for workflows, processes and system setup.
• Work cross-functionally: partner with CRM, Product, Data, Development and Creative teams to take technical CRM initiatives from idea to live.

Requirements

• 3+ years of hands-on Technical Marketing Operations, Marketing Automation or CRM operations experience, ideally in B2C/D2C/e-commerce and app environment.
• Strong hands-on marketing automation (HubSpot is a strong plus) experience: you’ve built complex workflows and segmentation, not just overseen them.
• Comfortable working with data, spreadsheets, system configurations and repetitive tasks where accuracy matters.
• Strong troubleshooting skills and the patience to dig into why something isn’t working.
• Basic knowledge of HTML and CSS for email and template building.
• Experience with APIs, webhooks or integration tools (Zapier, Make or similar) is a plus.
• Experience with analytics and reporting tools such as Mixpanel, Looker Studio, Tableau or similar.
• Experience using AI to improve operational processes.
• Highly organised, detail-oriented and comfortable managing multiple tasks independently.
• High-level English is required.