Technical Marketing Specialist

HIRING || Marketing Tech senior Lead || REMOTE

MUST-HAVE SKILLS

• Adobe Customer Journey Analytics (CJA) – strong hands-on experience building and modifying Connections and Data Views, including managing multiple data sources.
• Adobe Analytics / Customer Journey Analytics Solution Design – experience translating business and analytics requirements into technical specifications, solution design references, tracking requirements, and implementation documentation.
• Adobe Experience Platform (AEP) – solid understanding of datasets, schemas, events, dimensions, metrics, identities, and data ingestion into CJA.
• Data Views & Reporting – experience designing data views for web, mobile app, email, push, and digital experience data and defining appropriate events, variables, metrics, and dimensions.
• Analytics Implementation – ability to work closely with web/app engineering teams to define tracking requirements and validate that the implementation matches the approved solution design.
• Adobe Target – hands-on experience with test setup, audiences, activity configuration, traffic splits, and A4T (Analytics for Target) reporting.
• Segmentation – strong understanding of creating and recommending segments, audiences, events, and variables based on business and analytics requirements.
• Data Reconciliation / QA – experience establishing CJA-to-backend data reconciliation, anomaly thresholds, validation processes, and working with QA teams to operationalize recurring checks.
• Cross-functional Stakeholder Management – ability to collaborate with data analytics, CRM, QA, business, web, and mobile engineering teams.
• Documentation – strong experience maintaining solution design documents, technical specifications, implementation guidelines, and supporting analytics documentation.
• Troubleshooting & Data Quality – ability to investigate discrepancies between analytics platforms and backend/order data and identify implementation or data-quality issues.
• Adobe Experience Cloud Knowledge – strong understanding of the broader Adobe ecosystem and ability to identify and communicate new Adobe platform capabilities relevant to analytics and CRM teams.