Technical Product Manager – Marketing Data Products
Description
Key Responsibilities:
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Define, prioritize, and manage the product roadmap for marketing data products, aligning with organizational goals and customer needs.
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Collaborate with cross-functional teams including Data Science, Engineering, Marketing, and Analytics to deliver scalable data solutions.
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Drive the productization of customer and marketing data services across online and in-store channels.
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Leverage AI/ML capabilities to create data-driven products that enhance personalization, segmentation, and campaign effectiveness.
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Translate business requirements into detailed technical specifications and ensure successful delivery.
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Establish and monitor KPIs to measure product adoption, performance, and value delivery.
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Ensure compliance with data governance, privacy, and regulatory standards.
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Act as the subject matter expert on customer and marketing data, fostering alignment across business and technical stakeholders.
Required Qualifications:
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6+ years of experience in Product Management, with a focus on data-driven or technical products.
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Strong knowledge of marketing data, customer insights, and digital marketing ecosystems (online and in-store).
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Proven experience working with AI/ML technologies and data platforms.
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Solid technical background with the ability to understand and discuss APIs, data architectures, and cloud platforms.
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Excellent communication, stakeholder management, and problem-solving skills.
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Demonstrated ability to translate complex business needs into actionable product requirements.
Preferred Qualifications:
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Experience in retail, e-commerce, or marketing technology domains.
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Familiarity with modern data platforms (e.g., GCP, Azure, Snowflake) and marketing analytics tools.
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MBA or advanced degree in Computer Science, Engineering, Data Science, or a related field.
Keywords: Product Management, Data Products, Marketing Data, Customer Insights, AI/ML, Cloud Platforms, Retail, E-commerce, Data Governance, APIs.