Technical Writer & Market Promotion Specialist – Service Robot

The Technical Writer & Product Content Specialist is responsible for producing high-quality technical documentation and product-driven marketing content that supports product adoption, customer success, and go-to-market execution. This role translates complex robotics technology into clear, compelling narratives for both technical and non-technical audiences, spanning documentation, sales enablement, and external communications.
The position acts as a critical interface between engineering, product management, marketing, sales, and customer success—ensuring consistent messaging, accurate technical representation, and effective market positioning throughout the product lifecycle.

【Key Responsibilities:】

1. Technical & Product Documentation

• Create, maintain, and govern technical documentation, including:

o User manuals, operator guides, and safety instructions
o Installation, deployment, and commissioning documentation
o Maintenance, troubleshooting, and service guides
o Software documentation (APIs, configuration, workflows)

• Tailor content for multiple audiences: customers, integrators, field technicians, internal teams.
• Ensure documentation accuracy, clarity, and alignment with product releases.

2. Marketing & Product Content Creation

• Develop technically accurate marketing content, including:

o Product datasheets and specification sheets
o Website product pages and feature descriptions
o White papers, application notes, and solution briefs
o Blog posts and thought-leadership content (technical focus)

• Translate engineering capabilities into customer-oriented value propositions.
• Ensure consistent terminology, messaging, and positioning across all customer-facing materials.

3. Go-To-Market (GTM) Enablement

• Support product launches by creating and maintaining GTM content such as:

o Product launch documentation and internal release notes
o Sales enablement materials (pitch decks, one-pagers, FAQs)
o Competitive comparison documents and technical differentiators

• Collaborate with product marketing and sales teams to:

o Clearly articulate use cases, target customers, and benefits
o Align documentation and marketing content with GTM strategy and timelines

4. Cross-Functional Collaboration

• Work closely with:

o Engineering teams to understand system architecture and technical details
o Product management to align content with roadmap and positioning
o Marketing and sales to support customer acquisition and adoption
o Customer support and field teams to reflect real-world usage and feedback

• Act as a subject-matter “translator” between technical and business teams.

5. Content Strategy & Governance

• Define and maintain content standards, templates, tone, and style for both technical and marketing materials.
• Establish content lifecycle processes (creation, review, approval, updates, retirement).
• Maintain version control and ensure alignment between documentation, marketing content, and product releases.

6. Safety, Compliance & Brand Integrity

• Ensure all external and internal content accurately represents product capabilities and limitations.
• Collaborate with legal, safety, and quality teams to ensure:

o Compliance-related content is correctly communicated
o Marketing claims align with actual product performance and certifications

• Maintain a consistent brand voice while preserving technical accuracy.