Technology Marketing Specialist

Full Time
Non-Exempt (Hourly)
Reports To: Marketing Manager

Job Summary
The Technology Marketing Specialist will lead day-to-day marketing execution for Averro Technology, with a primary focus on our AI service line alongside Managed Services, Cybersecurity, and Technology Consulting. This role plays a critical part in shaping AI go-to-market strategy, translating complex AI capabilities into compelling market narratives, and driving pipeline growth through campaign execution, content development, product marketing, and sales enablement. The ideal candidate is both a skilled marketer and an active practitioner of AI tools, bringing firsthand fluency to the solutions they promote.

Responsibilities

• Execute integrated marketing campaigns for technology services, with an emphasis on AI solutions and enterprise AI adoption.

• Develop and manage technology-focused content, including AI use case narratives, case studies, solution briefs, blogs, and website copy that clearly articulate the business value of AI.

• Build and optimize email campaigns, landing pages, and marketing automation in HubSpot.

• Create sales enablement materials, including one-pagers and presentations.

• Coordinate webinars, events, and AI thought leadership initiatives, including panels, executive briefings, and content that positions Averro as a trusted AI strategy partner.

• Monitor SEO/GEO performance and recommend content improvements.

• Conduct competitive and market research to support positioning and messaging, with ongoing monitoring of the AI vendor landscape, emerging models, and buyer sentiment around AI adoption.

• Partner with Technology and AI practice leadership to translate complex AI capabilities and strategies into compelling, customer-focused marketing narratives and go-to-market positioning.

• Support the development and execution of an AI go-to-market strategy, including messaging frameworks, buyer journey mapping, and persona development for AI solutions targeting enterprise and mid-market buyers.

• Actively leverage AI tools (e.g., generative AI, AI-assisted analytics, prompt engineering) to accelerate content production, campaign optimization, and audience insights.

• Measure campaign performance and provide recommendations for continuous improvement.