Territory Manager
Badger Liquor Territory Manager
Territory | Eau Claire - Chippewa Falls - River Falls - Hudson
Do you thrive on building relationships, developing people, and driving results? Are you passionate about sales, merchandising, and creating winning partnerships with retailers and suppliers?
We're looking for a Territory Manager to lead a high-performing sales and merchandising team, grow market share, and bring top beverage brands to life in the marketplace. This isn't your typical sales role. You'll be a coach, strategist, problem-solver, and business partner, all while helping shape the success of your team and territory.
If you're energized by leading people, executing big ideas, and making an impact every day, we encourage you to apply!
What You'll Be Doing
Lead a Winning Team
- Coach, mentor, and develop Sales Representatives, Sales Associates, and Merchandisers.
- Conduct ride-alongs and provide ongoing feedback, training, and support.
- Foster a culture of accountability, engagement, and continuous improvement.
- Celebrate wins while helping individuals reach their full potential.
Drive Sales & Execution
- Execute sales programs, promotions, displays, and brand initiatives.
- Partner with retailers to strengthen relationships and grow business.
- Monitor territory performance and identify opportunities to increase distribution and depletion.
- Ensure consistent execution across all assigned accounts.
Be the Go-To Market Expert
- Stay ahead of industry trends, market conditions, and competitive activity.
- Turn data and insights into action plans that drive results.
- Collaborate with suppliers to bring innovative ideas and programs to market.
- Help shape territory strategy and deliver measurable business outcomes.
Keep Operations Running Smoothly
- Ensure route coverage and execution during team absences.
- Manage POS materials, rebate programs, shelf resets, and merchandising initiatives.
- Maintain compliance with all company, state, and federal regulations.
- Complete reporting and market recaps accurately and on time.
What Makes You Successful
You're someone who:
- Loves leading and developing people.
- Builds strong customer relationships naturally.
- Takes ownership and follows through.
- Balances strategic thinking with hands-on execution.
- Is energized by achieving goals and helping others succeed.
- Can confidently make decisions in a fast-paced environment.
- Communicates effectively with customers, suppliers, and teammates alike.
- Bachelor's degree in Business, Marketing, or related field, or equivalent experience.
- 3+ years of industry experience.
- Previous leadership or people management experience preferred.
- Experience in beverage distribution, sales, merchandising, or consumer packaged goods preferred.
- Strong analytical, organizational, communication, and presentation skills.
- Proficiency with sales technology and business applications.
- Valid driver's license, insurance, and satisfactory driving record.
Bonus Points For:
- CSW, CSS, WSET, or other beverage industry certifications.
- Experience managing teams and developing future leaders.
- A passion for wine, spirits, beer, and the beverage industry.