TERRITORY SALES IN-CHARGE - TSI

Role Objective:

Drive secondary sales, outlet coverage, and beat execution within the assigned territory.

Key KPIs:

● Outlet visits: 40/day

● Productive calls: ≥ 65%

● Lines per Call (LPC): ≥ 2.5

● Secondary sales: Daily & monthly targets of Secondary

● MSL compliance: ≥ 80%

● Beat adherence: 100% GPS-based

● New outlets added: 10–20/month

Key Responsibilities:

Sales Execution

● Achieve daily/weekly/monthly secondary sales targets

● Ensure billing from assigned outlets

Distributor Coordination

● Work with distributors for stock availability

● Support primary order planning

Market Expansion

● Add new outlets and increase market coverage

● Improve visibility and brand presence

Retail & Scheme Execution

● Ensure scheme communication and implementation

● Monitor competitor activities

● Adherence to submit Feedback form

Reporting & Discipline

● Daily reporting via app

● Strict adherence to beat plan and working hours

Systems:

● Mandatory: SFA systems

● GPS tracking + real-time activity monitoring

Qualification:

● Minimum: 12th / Graduate

● FMCG experience mandatory