TEST JOB - Senior Data Analyst, Data Products
Summary
Build scalable analytics and measurement frameworks to turn complex audience data into insights for Hearst’s media brands, including AI-driven content discovery and performance tracking.
About Your Role
Help shape how Hearst uses data to understand audiences, measure the performance of its data products and navigate emerging AI ecosystems. As Senior Data Analyst, Data Products, you'll develop scalable analytics and measurement frameworks that turn complex data into actionable insights, helping teams across Hearst make smarter product, content and business decisions.
In this role, you'll join Hearst Corporate's Data team, which develops enterprise data products and insights that help Hearst's businesses better understand audiences, measure performance and make data-informed decisions.
This hybrid role is based in New York City, with an expectation of working in the office three days per week, and reports to the VP of Audience Analytics.
What You'll Do
- Develop scalable audience insights across brands, platforms and distribution channels using first-party identity, behavioral and contextual data to identify engagement and growth opportunities.
- Build reusable measurement products and self-service analytics that help teams understand audience composition, engagement, overlap and performance across the enterprise.
- Design measurement frameworks to evaluate how Hearst content is discovered and used across emerging AI ecosystems, including large language models (LLMs), retrieval-augmented generation (RAG), AI-powered search and content licensing initiatives.
- Create dashboards and analytical products that measure AI-driven content discovery, attribution, engagement and business impact.
- Define KPIs and develop reporting that measures the performance of digital products, identity resolution efforts and other strategic data initiatives.
- Analyze audience segments, digital product performance and advertising effectiveness to uncover insights that inform personalization, targeting, content and business strategies.
- Translate complex analyses into clear data visualizations, recommendations and presentations for technical, business and executive audiences.
- Partner with Product, Engineering, Data and business leaders across Hearst Consumer Media, serving as a trusted advisor on measurement, analytics and data-informed decision-making.
What You'll Bring
Required Qualifications
- Demonstrated experience using analytics, business intelligence, data science or related disciplines to solve complex business problems and inform decisions.
- Expert proficiency in SQL and experience working with large-scale data warehouses such as Redshift or BigQuery.
- Experience defining business KPIs and developing measurement frameworks for digital products, audiences or data-driven experiences.
- Advanced experience creating reports and dashboards with business intelligence tools such as Looker or Tableau and translating findings into actionable recommendations.
- Strong critical-thinking and problem-solving skills, with the ability to communicate complex findings clearly through data visualization, writing and presentations.
- Ability to manage multiple priorities, collaborate across functions and influence technical, business and executive stakeholders.
Preferred Qualifications
- Experience with digital publishing, audience measurement, first-party data, identity resolution, content metadata, SEO, AI search or digital advertising ecosystems.
- Familiarity with the digital media and publishing landscape, including media research tools such as Nielsen or Comscore, CTV and digital advertising, programmatic media or cross-platform measurement.
Benefits
Hearst provides a competitive benefits package, including medical, dental, vision, disability and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.
Compensation
A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, education, geographic location and market considerations.
The base salary range below represents the Company's good-faith estimate for this position in the posted work location at the time of posting.
About Corporate Teams
Our Corporate Teams deliver essential programs and services that support the entire Hearst enterprise. Spanning communications, employee benefits, finance, learning and development, legal, technology and more, these teams lead initiatives that advance Hearst’s mission to inform and inspire. Here, you’ll find opportunities to grow, collaborate and make a lasting impact.
About Hearst
Hearst is a leading global, diversified information, services and media company dedicated to innovating, informing audiences and leading with purpose, integrity and a culture of care.
Our portfolio includes more than 360 businesses worldwide, spanning media, entertainment and business information. On the consumer side, we operate 35 television stations and 28 daily newspapers, and publish more than 200 magazine editions featuring many of the most iconic brands in media. In entertainment, we own A&E, HISTORY and Lifetime through A+E Global Media, and hold an ownership stake in ESPN. On the business-to-business side, our companies include Fitch Group, a global leader in financial information and analytics; Hearst Health, which provides intelligence and software that improve care outcomes; and Hearst Transportation, which delivers data and software for aviation, automotive and trucking.
Equal Opportunity Employer
Our strength lies in our people. We are an Equal Opportunity Employer and makeemployment decisions without regard to race, color, religion, national origin, sex or gender, sexual orientation, gender identity, gender expression, pregnancy, age, disability, military or veteran status, citizenship status or any other status protected by federal, state, or local law. We also provide reasonable accommodations to applicants and employees consistent with applicable law.