Thailand Marketing Specialist

【Job Summary】
We are seeking a Thailand Marketing Specialist to lead and execute localized marketing initiatives in Thailand. This role focuses on building strong brand exposure, driving local user acquisition, and identifying new market opportunities through deep understanding of Thai culture, consumer behavior, and media landscape.
The ideal candidate is highly familiar with Thailand’s digital ecosystem, fluent in Thai, and capable of working cross-functionally to unlock new growth channels and partnerships.

【Key Responsibilities】
1. Local Brand Exposure Strategy

• Develop and execute brand exposure strategies tailored specifically to the Thailand market.
• Ensure brand messaging, tone, and positioning align with local culture, language, and consumer expectations.
• Coordinate localized campaigns to strengthen brand awareness and credibility in Thailand.

2. Local User Acquisition

• Plan and execute user acquisition initiatives targeting Thai audiences across relevant channels.
• Collaborate with internal teams to adapt marketing materials, landing pages, and messaging for local effectiveness.
• Monitor performance metrics and continuously optimize acquisition strategies based on local market insights.

3. Market Expansion & Cross-Functional Support

• Support various marketing functions such as paid ads, PR, social media, and partnerships by identifying new local opportunities.
• Research, evaluate, and recommend new local agencies, media platforms, influencers, or strategic partners.
• Act as a bridge between local market insights and internal teams to enable better decision-making.

4. Local Market Expertise

• Provide insights into Thailand’s cultural nuances, consumer behavior, and emerging trends.
• Stay up to date with local market movements, digital platforms, and popular content formats.
• Advise internal stakeholders on best practices for engaging Thai audiences.