【Thailand Office】Digital Marketing & Social Media Specialist

【Key responsibilities】
A. Social media & content
•Help set up and manage World Gym Thailand’s LINE Official Account, Facebook Page, Instagram, and TikTok on a day-to-day basis.
•Create and localize Thai content (posts, bios, ad copy, EDMs, etc.) based on HQ brand guidelines and campaign themes.
•Plan and execute a regular posting schedule, including copy, images, and short videos, working with designers or external creative partners as needed.
•Shoot simple photos and videos at the presale center and club, capturing member stories, trainer introductions, and the atmosphere of classes.

B. Online inquiries & lead handover
•Reply to questions and messages from potential members via LINE OA, Facebook Messenger, Instagram Inbox, and other channels in a clear, friendly, and brand-aligned manner.
•Co-develop FAQs and standard reply scripts with the Taiwan marketing team and refine them based on real customer questions.
•Organize contact details of interested leads (phone, LINE, email, etc.) into a standard format and pass them to local sales or membership consultants according to process.
•Help follow up on key leads, such as tracking whether they visit the presale center, attend a trial session, or become members.

C. Events & on-site promotion
•Support presale and grand opening events by capturing simple photos, videos, interviews, and social content such as live streams or Stories.
•Coordinate with the mall and nearby businesses to place flyers, posters, promo materials, and trial vouchers.
•Collect feedback from members and guests, summarize insights, and share with operations and marketing teams to improve events and services.

D. Ads & reporting
•Partner with the digital marketing team at HQ to review Thai keywords, ad copy, and creatives so they fit local language and culture; ad accounts and budgets will be managed by HQ or agencies, while you provide local input.
•Check that landing pages and social content linked from ads match the actual offers and avoid misleading information.
•Help compile simple recurring metrics (e.g., LINE friend adds, message volume, booking numbers, common question types) and report them back to HQ.

E. Brand & cultural bridge
•Serve as a first-line communication bridge between World Gym and Thai members, adjusting brand tone and campaign execution so the brand is well understood and respected in the local market.
•Proactively flag and advise on sensitive topics, such as religion, body image, gender, or cultural issues, to protect and grow the brand’s long-term reputation in Thailand.