Ticketing & Group Sales Coordinator

THE BROAD

The Broad was established to make contemporary art accessible to the widest possible audience. Founded in 2015 on Grand Avenue in downtown Los Angeles by philanthropists Eli and Edythe Broad, the museum offers free general admission and presents an active Program of special exhibitions and innovative live events, all within a landmark building designed by Diller Scofidio + Renfro. Welcoming around 900,000 visitors per year, The Broad is a bustling public space and serves as home to the Broad collection, one of the world’s leading collections of postwar and contemporary art, which continues to grow as new artists and artworks are added. The museum is also the headquarters of The Broad Art Foundation’s worldwide lending library, which has been loaning collection works to museums around the world since 1984. An expansion of the museum will open before the 2028 summer Olympics in Los Angeles, creating even greater public access.

ABOUT THE POSITION

The Ticketing and Group Sales Coordinator is responsible for soliciting and coordinating group and school visits, including scheduling, booking, payment processing, and visitor logistics. Additional duties include assisting managing VIP, staff, donation, and third-party requests and supporting museum attendance and revenue goals.

DUTIES AND RESPONSIBILITIES

• Understands and champions the museum’s mission of accessibility.
• Manages all group visit requests, from initial request to payment confirmation and post-visit survey.
• Manages all school visits, including initial booking and scheduling, pre-visit confirmation, and post-visit survey.
• Achieves established group visit attendance and revenue targets.
• Expands the museum’s audience by actively soliciting group visits and community partner organizations.
• Manages the processing and fulfillment of group visit and tour requests to support attendance and revenue goals.
• Champions a solution-oriented approach toward group management, including proactive efforts to replace or rebook groups in the event of cancellations.
• Monitor and respond to all visitor outreach via groups@thebroad.org, schoolvisits@thebroad.org, and ticketing@thebroad.org, and the general museum phone line.
• Handles distribution of staff tickets for special exhibitions.
• Processes all VIP ticket requests, ensuring timely and accurate responses to all inquiries.
• Maintain accurate records in Salesforce and Ticketure.
• Preparing regular reports on group sales activity and attendance trends.
• Acts as liaison to local hotel concierges, LA Tourism, and local tour operators in support of established revenue and attendance goals.
• Coordinates with Visitor Experience Manager to ensure appropriate staffing for all tours, school visits, and self-guided group introductions.
• Processes all donation requests.
• Update museum’s VIP, Press, Donation and Staff ticket templates and regularly review requests in Salesforce.
• Represent the museum at offsite community outreach events.
• Coordinates with internal teams such as Facilities, Security, and Collections, to support before and after-hours group visits.
• Act as onsite support during before/after-hours group visits and/or tours.
• Assist with daily and monthly ticket releases across general admission, special exhibitions, and museum events and programs.
• Assist with the creation of event pages and confirmation communications for programs, exhibitions, and events within Ticketure.
• Stay up to date on museum exhibitions, events and programming.
• Other duties as assigned.