TikTok Marketing Specialist (INFINIX)

TikTok Marketing Specialist

With TikTok's rapid growth across Mexico and its increasing impact on e-commerce sales, we are looking for a TikTok Marketing Specialist to lead live streaming operations and influencer collaborations, driving brand awareness, audience engagement, and sales conversions.

Key Responsibilities

• Plan, coordinate, and execute TikTok live streams to maximize traffic, audience engagement, and conversion rates.
• Support, train, and manage live hosts by preparing content, optimizing live rooms, and ensuring a professional and engaging brand experience.
• Build, develop, and maintain strong relationships with influencers and KOLs (Key Opinion Leaders) to expand brand awareness and marketing partnerships.
• Coordinate influencer marketing campaigns from planning through execution.
• Monitor, analyze, and report the performance of live streaming sessions and influencer campaigns, providing insights to improve ROI and campaign effectiveness.
• Stay up to date with TikTok trends, platform updates, and live commerce best practices.

Requirements

• Bachelor's degree in Marketing, E-commerce, Media, Communications, or a related field.
• Intermediate to advanced English proficiency, with the ability to communicate effectively in a professional environment.
• Minimum of 2 years of experience in e-commerce live streaming or influencer marketing.
• 2–3 years of experience managing influencers and KOL operations is highly preferred.
• Strong knowledge of TikTok, live streaming strategies, and platform best practices.
• Excellent communication, coordination, and execution skills.
• Marketing-driven mindset with strong analytical skills to evaluate performance and optimize campaigns.