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TikTok Shop Manager

TikTok Shop Manager (apparel and footwear)
Location: Remote
Schedule: East Coast Time Zone (Monday - Friday 9-5 Full-Time)
USD Rate: $1,920 ($12 per hour) (based on experience, possibly more)

We're looking for an experienced TikTok Shop Manager to lead and grow TikTok Shop operations for US-based apparel and footwear brands. This is a hands-on role requiring proven experience managing the TikTok Shop backend, affiliate programs, creator collaborations, product operations, and sales growth.

The ideal candidate has a strong track record of scaling TikTok Shops, understands the US eCommerce market, and can demonstrate measurable business results.

Role Overview

As a TikTok Shop Manager, you will be responsible for managing and optimizing the TikTok Shop account, coordinating across internal teams and TikTok representatives, and ensuring smooth day-to-day operations. You will play a key role in organizing workflows, improving listings, and building scalable processes.

Key Responsibilities

TikTok Shop Management

  • Oversee daily operations of the TikTok Shop account
  • Coordinate directly with TikTok representatives and partners
  • Manage product listings, updates, and optimization

Listing & Catalog Management

  • Create and manage new product listings
  • Ensure accuracy, completeness, and performance optimization of listings
  • Organize catalog structure for scalability

Creator & Affiliate Coordination

  • Work with creators and affiliates to drive product promotion
  • Coordinate campaigns and ensure smooth execution
  • Support relationship management with creators

Operations & Process Building

  • Clean up and organize existing workflows and systems
  • Build processes to support scaling the TikTok Shop operation
  • Identify inefficiencies and implement improvements

Team Leadership (Future Growth)

  • Transition into a management role overseeing a team
  • Delegate tasks and ensure accountability across team members
  • Help build and scale the TikTok Shop function internally

Tools & Environment

  • TikTok Shop Seller Center
  • Communication tools (Slack, email, etc.)
  • Amazon MCF (Multi-Channel Fulfillment)

Requirements

Must-Haves (Non-Negotiable)

  • 2+ years of hands-on TikTok Shop backend management experience.
  • Experience managing US-based TikTok Shop brands.
  • Experience in Apparel, Fashion, or Footwear brands.
  • Proven experience building and managing TikTok Affiliate Programs.
  • Experience working with creators/influencers at scale.
  • Strong understanding of TikTok Shop operations, promotions, fulfillment, and seller tools.
  • Experience managing multiple brands or multiple TikTok Shops.
  • Strong analytical skills and KPI reporting.
  • Excellent English communication skills.

Highly Preferred

  • Experience with Amazon Seller Central or Amazon MCF.
  • Experience with US fulfillment platforms (Amazon MCF, Flexport, ShipBob, etc.).
  • Experience creating SOPs and training team members.
  • Experience launching or scaling TikTok Shops from scratch.
  • Multi-brand agency experience.

Ideal Candidate Profile

  • Growth in GMV or monthly sales.
  • Successful affiliate recruitment and creator management.
  • Case studies from US TikTok Shop brands.
  • Apparel or footwear success stories.
  • Portfolio, dashboards, screenshots, or performance reports showing TikTok Shop results.

Benefits

  • Remote Work: Work from anywhere—our team is global, and we value work-life balance.
  • Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
  • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

What this application asks

workable

First name, Last name, Email, Phone, Address, Photo, Resume

  • How many years of experience do you have managing TikTok Shop accounts? choose one
  • How many years of experience do you have managing TikTok Shop for US-based Apparel and Footwear brands? written answer
  • Do you have experience marketing apparel or footwear products? If not, what types of products have you managed? written answer
  • Please describe the TikTok Shop accounts or brands you have managed, including product categories. written answer
  • Which countries have you supported in your e-commerce experience? written answer
  • What experience do you have with TikTok Shop Seller Center, including listings, catalog management, and operational workflows? written answer
  • Have you worked directly with TikTok representatives, creators, or affiliate partners? Please explain. written answer
  • Do you have experience with Amazon Multi-Channel Fulfillment (MCF) or other fulfillment systems? Please explain. written answer
  • What tools, systems, or processes have you implemented to improve organization and scalability in an eCommerce operation? written answer
  • This role requires working full-time during East Coast business hours. Are you available to work on this schedule consistently? yes / no
  • Please provide your Portfolio link here written answer
  • What is your hourly salary expectation in USD? written answer
  • What is your expected start date?
  • What is your country or residence?
  • Please record a 1-minute video introducing yourself and your experience. You may use Loom.com or any platform you prefer. Share the link once done. Please note this process is mandatory, applications with no video will not be considered.
  • As indicated in the job description, kindly confirm your agreement to Lago’s Confidentiality and Non-Circumvention Agreement to proceed with the recruitment process. yes / no

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