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Live Nation

Tour Marketing Director (LN Concerts, Comedy)

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Description

  • As Tour Marketing Director – Comedy, you’ll lead the marketing strategy and execution for assigned comedy tours and shows, partnering with artists and their teams, venues, media partners and local marketers to drive awareness and ticket sales
  • You’ll oversee campaigns from initial planning through execution, bringing together paid media, promotions, publicity, social and grassroots marketing while managing multiple tour marketing budgets and ensuring each campaign is tailored to the artist, show and market
  • Oversee marketing, promotions and public relations for various touring comedians
  • Create, develop, implement and execute strategic marketing plans for individual shows and tours
  • Place and negotiate print, online, radio and TV buys
  • Develop contesting and incentives with media and promotional partners
  • Spearhead grassroots campaigns including scheduling street teams
  • Market research to find efficient ways to market shows
  • Work with venue box office to confirm and set up on-sales/pre-sales, check ticket audits for accuracy
  • Create and execute social media marketing campaigns, including building and managing Facebook and Twitter accounts
  • Establish/implement wide range of promotions using radio, print, TV, flyaway sweepstakes and online
  • Work with artist publicists to solicit national and local media outlets for press coverage
  • Build and exploit online/database resources
  • Cultivate key professional relationships with agents, managers, public relations agencies and artists
  • Design and create marketing materials
  • Maintain relationships with local and venue marketers
  • Manage multiple marketing budgets simultaneously
  • Responsible for collecting and paying invoices in a timely manner

Benefits

  • HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
  • YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
  • WEALTH: 401(k) program with company match, Stock Program Reimbursement
  • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
  • FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
  • OTHERS: Volunteer time off, crowdfunding network
  • Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
  • Willing to work long hours and weekends
  • Interest in comedy & pop culture
  • 4 year degree or 4 years experience in marketing/public relations/project management in lieu of a degree
  • Entertainment/Concert industry experience preferred
  • Proficient in Microsoft Office Suite
  • Excellent communication skill

Skills

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See also

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