【TPD0603】Data Product Manager 數據產品經理

【職位願景】
作為數據產品線的產品經理，你將主導 SHOPLINE 如何極大化數據價值的願景與執行。在隱私規範不斷演進與數位環境劇烈變化的時代，你的目標是協助商家將數據轉化為可落地、具行銷效益的洞察。你將負責數據產品的戰略推動、深化與全球合作夥伴的對接，並建構具備高度擴充性的解決方案。

【核心職責】

• Product Roadmap 管理： 負責 SHOPLINE 數據產品線的產品路線，規劃並推動產品的長遠發展方向。
• 第三方合作對接： 推動與第三方合作夥伴（廣告與行銷平台）的數據介接與多元應用，擔任平台技術對接與整合的關鍵橋樑。
• 數據價值變現： 規劃並設計具擴充性的數據與應用功能，協助商家活用顧客洞察以提升行銷效率與生意成長。
• 需求撰寫與溝通： 撰寫清晰且具體的產品需求文件（PRD），向團隊高效傳達產品功能、業務流程與核心目標。
• 跨部門協同合作： 與業務、工程、設計等跨部門團隊緊密協作，排定開發優先級，並確保功能符合預期且如期交付。
• 追蹤趨勢與合規： 密切關注數據合規性（如隱私規範）與產業趨勢，確保產品生態圈內的數據處理安全、合規且符合最佳實踐。
• 指標分析與優化： 定義、分析並追蹤關鍵產品指標，以數據驅動產品功能的持續迭代與優化。

【必備條件】

• 產品實戰經驗： 具備 SaaS、電商、數據產品或廣告產品領域的產品經理經驗（3 年以上尤佳）。
• 技術溝通能力： 對數據追蹤、API 串接或系統整合架構有基本理解，能與技術團隊進行順暢的溝通。
• 優秀的轉譯邏輯： 具備強大的邏輯思維與數據驅動思維，能將複雜的技術邏輯轉譯為直覺、簡單且對用戶友善的產品界面。
• 利益關係人管理： 具備卓越的跨部門溝通與利益關係人管理能力，能在快速變動的環境中保持敏捷與彈性。
• 成效與敏捷思維： 以成效為導向、以客戶為中心，善於運用 MVP 思維，優先解決能為商家帶來實際價值的關鍵痛點。

【加分條件】

• 具備 SQL 資料庫查詢能力，或對數據中台/資料倉庫架構有基本概念。
• 曾參與過 CDP (客戶數據平台)、CRM (客戶關係管理) 或行銷自動化系統的產品規劃。
• 有 OMO (線上與線下) 數據整合、實體零售數據或跨通路歸因的實務經驗。

【Role Mission】
As a Product Manager for our Data product lines, you will drive the vision and execution of how SHOPLINE maximizes the value of data. In an era of evolving privacy standards and shifting digital environments, your goal is to help merchants turn data into actionable marketing insights. You will oversee the strategic promotion of data products, deepen connections with global partners, and build highly scalable solutions.

【Core Responsibilities】

• Product Roadmap Management: Manage the product roadmap for SHOPLINE’s Data product lines, planning and driving the long-term development direction of the products.
• Third-Party Integration: Drive data integration with external third-party partners (such as advertising and marketing platforms), acting as a crucial bridge for platform technical docking and integration.
• Data Value Realization: Plan and design scalable data and application features to help merchants leverage customer insights to improve marketing efficiency and business growth.
• Requirement Documentation & Communication: Draft clear and concise PRDs to effectively communicate product features, business workflows, and core objectives to the entire team.
• Cross-Functional Collaboration: Collaborate closely with commercial, engineering, design, and other cross-functional teams to prioritize development, ensuring features are delivered as expected and on time.
• Trend Tracking & Compliance: Closely monitor data compliance (such as privacy regulations) and industry trends to ensure secure, compliant, and best-practice data handling across the product ecosystem.
• Metrics Analysis & Optimization: Define, analyze, and track key product metrics to drive continuous iteration and optimization of product features using data.

【Minimum Qualifications】

• Hands-on Product Experience: 3+ years of product management experience in SaaS, e-commerce, data products, or advertising products is preferred.
• Technical Communication Skills: A solid understanding of data tracking, API integrations, or system integration architectures, with the ability to communicate smoothly with technical teams.
• Excellent Translation Logic: Strong logical thinking and a data-driven mindset to translate complex technical logic into intuitive, simple, and user-friendly product interfaces.
• Stakeholder Management: Exceptional cross-departmental communication and stakeholder management skills, with the ability to remain agile and flexible in a fast-paced environment.
• Outcome-Driven & Agile Mindset: Goal-oriented and customer-centric, skilled in utilizing MVP thinking to prioritize solving key pain points that bring actual value to merchants.

【Preferred Qualifications】

• Proficiency in SQL database queries or a basic understanding of data middle platform/data warehouse architectures.
• Prior experience in product planning for Customer Data Platforms, CRMs, or marketing automation systems.
• Practical experience in Online-Merge-Offline data integration, physical retail data, or cross-channel attribution.