【TPD1401】Product Manager（廣告、第三方）

【職位願景】
作為第三方導流產品線的產品經理,你將主導 SHOPLINE 商家如何透過多元流量管道——廣告、團購、聯盟行銷返利——獲取並優化外部流量的產品策略與執行。你的目標是協助商家串接各類導流渠道,持續擴大流量獲客的廣度與效率。

【核心職責】

• 第三方串接 Owner：負責主流廣告平台(Meta、Google、Line)、團購媒體、聯盟行銷/返利平台的策略合作與功能串接,擔任對外合作的關鍵窗口。
• 導流場景產品演進：規劃並迭代電商多元導流場景相關功能(廣告投放輔助、團購導購、聯盟返利機制),持續擴充商家可用的流量渠道。
• 誘因機制設計與優化：研究並優化各渠道的誘因/分潤設計(如聯盟佣金結構、返利規則、團購門檻與獎勵機制),平衡商家投放成本與導流成效。
• 需求撰寫與溝通：撰寫清晰的產品需求文件,向團隊傳達功能設計與業務邏輯。
• 跨部門協同：與業務、工程、設計團隊協作,排定優先級並確保交付品質、與數據產品團隊緊密協作,共同定義渠道數據串接的規格與應用場景
• 趨勢追蹤：關注廣告、團購、聯盟行銷產業動態與平台政策變化(如 Meta/Google 廣告政策調整),確保產品前瞻性。
• 指標分析：定義並追蹤導流成效指標(ROAS、CPA、團購轉換率、聯盟分潤 ROI),驅動功能迭代。

【必備條件】

• 具備廣告投放/成效追蹤(Ads Operation)經驗或一定程度理解。
• 電商產品管理經驗尤佳。
• 擅長與第三方廣告/行銷平台協作(Facebook、Line、Google 等)。
• 3-5+ 年工作經驗，大學以上學歷。
• 中英文溝通能力優異,結構化思維與技術文件撰寫能力。

【加分條件】

• 對團購或聯盟行銷返利機制有實務經驗或理解者佳。
• 有社群電商 / 跨境電商流量操作經驗。

【Role Mission】
As Product Manager for the Third-Party Traffic Acquisition product line, you will lead SHOPLINE merchants' strategy and execution for acquiring and optimizing external traffic through diverse channels — ads, group buying, and affiliate marketing/rebates. Your goal is to help merchants integrate with a wide range of traffic-driving channels, continuously expanding both the breadth and efficiency of customer acquisition.

【Core Responsibilities】

• Third-Party Integration Owner: Own strategic partnerships and feature integrations with major ads platforms (Meta, Google, Line), group-buying media, and affiliate marketing/rebate platforms, serving as the key point of contact for external collaboration.
• Traffic Scenario Product Evolution: Plan and iterate on features across diverse e-commerce traffic-driving scenarios (ads support, group-buying acquisition, affiliate rebate mechanisms), continuously expanding the traffic channels available to merchants.
• Incentive Mechanism Design & Optimization: Research and optimize incentive/commission structures across channels (e.g. affiliate commission tiers, rebate rules, group-buying thresholds and rewards), balancing merchant acquisition cost against traffic performance.
• Requirements Writing & Communication: Write clear product requirement documents to effectively communicate feature design and business logic to the team.
• Cross-functional Collaboration: Work closely with business, engineering, and design teams to prioritize and ensure quality delivery; partner closely with the data product team to define specs and use cases for channel data integration.
• Trend Monitoring: Track industry developments and platform policy changes across ads, group buying, and affiliate marketing (e.g. Meta/Google ad policy updates) to keep the product forward-looking.
• Metrics Analysis: Define and track traffic performance metrics (ROAS, CPA, group-buying conversion rate, affiliate commission ROI) to drive continuous feature iteration.

【Required Qualifications】

• Experience with, or solid understanding of, ads operations and performance tracking.
• E-commerce product management experience is a plus.
• Strong track record collaborating with third-party ads/marketing platforms (Facebook, Line, Google, etc.).
• 3-5+ years of work experience, bachelor's degree or above.
• Excellent communication skills in both English and Mandarin, structured thinking, and strong technical writing skills.

【Nice to Have】

• Hands-on experience with, or understanding of, group-buying or affiliate marketing/rebate mechanisms.
• Experience with social commerce or cross-border e-commerce traffic operations.