Trade and Partnership Manager
1. Channel Sales & Revenue
• Own the
trade channel P&L contribution: hit revenue and margin targets across all
retail, ecommerce, and distributor accounts.
• Build and
manage the trade sales pipeline from prospecting through to sustained reorders.
• Drive
both breadth (number of doors/listings live) and depth (rate of
sale per door)
2. Offline Retail Partners
• Win and
manage relationships with pet specialty stores, retail chains, and adjacent
outlets such as veterinary clinics and grooming salons.
• Negotiate
listings, shelf space, planograms, and in-store positioning.
• Run
regular partner visits and account reviews; ensure on-shelf availability and
minimise out-of-stocks.
3. Ecommerce and Marketplace Partners
• Win and
manage online stockists: pure-play pet retailers, general marketplaces (e.g.
Amazon.ae, Noon), and quick-commerce / rapid-delivery platforms.
• Coordinate
with operations on marketplace fulfillment models (marketplace-fulfilled vs.
seller-fulfilled) and stock feeds.
• Protect
pricing integrity online
4. Lead
Generation & Channel Expansion
• Identify,
evaluate, and onboard new channel partners that generate revenue and customer
acquisition opportunities.
• Develop
referral, sampling, activation, and partnership programs that drive
qualified leads.
• Track
lead generation, customer acquisition, and subscription conversions by channel.
• Continuously
identify new opportunities to expand Furchild's reach beyond owned channels.
5. Distributor Network Expansion (UAE & global)
• Identify,
evaluate, recruit, and onboard distributors within the UAE and in priority
international markets.
• Structure
distributor agreements (territory, pricing, margin, exclusivity, MOQs,
marketing support).
• Manage
distributor performance against activation and reorder milestones.
• Lead the
groundwork for international expansion: product registration,
import/labeling/regulatory requirements.
• Build a
repeatable distributor playbook so each new market is faster to launch than the
last.
6. Pricing & Margin
• Enforce MAP
/ RRP discipline.
• Manage
discount bands, trade terms, and approval thresholds.
• Own
receivables health for trade accounts (terms, DSO, overdue management).
7. Trade Marketing & Campaigns
• Work with
Furchild marketing team to plan and execute co-marketing and promotional
campaigns with retail and ecommerce partners (in-store activations, marketplace
promos, sampling, bundles, launches).
• Drive
share of shelf (offline) and share of search / digital shelf quality (online).
8. Forecasting & Operations
• Provide
demand forecasts by account/channel that feed production and inventory
planning.
• Monitor
slow-moving listings and delisting risk
Requirements
- 5+ years
in B2B / trade / wholesale sales, key account management, or distributor
management. Ideally in FMCG, pet, food, or a comparable physical-product
category.
- Demonstrated
track record opening new retail accounts and/or appointing and managing
distributors.
- Hands-on
experience with both offline retail and ecommerce/marketplace channels (Amazon,
Noon, or similar), or strong depth in one with credible ability to own the
other.
- UAE
market experience strongly preferred; international/export distribution
experience a clear plus.
- Existing
relationships within UAE veterinary, retail, grocery, ecommerce, or
pet-industry channels.
- Experience
launching a product into new international markets (registration, import,
regulatory).
- Familiarity
with a structured ops/CRM stack for managing accounts and pipeline.