Trade Marketing Analyst

Trade Marketing Analyst

(Commercial Strategy / Category Management)

Purpose of the Work

In this position, the successful candidate will be responsible for supporting Sales through data analysis and driving the growth of categories and customers, with a focus on key accounts, especially drug stores.

The successful candidate will:

• Support Sales through market, customer, category, and sales data analysis • Drive category and customer growth, especially for key drugstore accounts • Leverage promotional activities, in-store sales, POSM, and competitive analysis to strengthen market execution • Participate in the formulation of brand and channel strategies to support business growth • Support the planning and implementation of sales promotion measures that contribute to sales improvement • Work closely with Sales to support business negotiations and strategic proposals for each customer • Collaborate with Marketing, Supply Chain, Finance, Data Solutions, and other internal teams to plan and execute commercial plans • Align sales strategies across functions to contribute to overall business growth • Identify issues in sales activities and promote cross-functional problem solving • Work with Sales and Revenue Growth Management teams to incorporate integrated category plans into sales floor execution and tracking

Main Responsibilities

Go to Market and Sales Strategy

Where to Play

• Work with Marketing and Revenue Growth Management teams to support monthly and annual business cycles and Sales Execution Plans • Support category management with strategic accounts based on market trends, consumer needs, and customer data analysis • Support action plans to promote Joint Business Plans with key customers

• Develop selling stories and sales promotion measures that meet customer needs • Provide market and sales data analysis to support sales strategy decision-making • Support Sales activities by preparing business meeting materials and insights to increase negotiation success

How to Win

• Participate in monthly and annual business cycles and provide Customer Hub insights to Sales and Marketing teams • Collaborate with Sales representatives on JBP direction alignment and action plans with strategic customers • Represent the Sales perspective in new product development projects and internal infrastructure development • Analyze brand go-to-market strategy from a Sales perspective and suggest more effective approaches • Monitor and promote strategic plan execution, including business negotiations, new product distribution, distribution inventory optimization, and internal inventory clearance

Requirements

Mandatory

• Native / fluent Japanese • Around 5+ years of relevant experience in Trade Marketing, Category Management, Customer Marketing, Sales Strategy, Sales Planning, Commercial Planning, or Key Account Management • B2C consumer goods experience • Experience supporting Sales through data analysis, selling stories, promotion planning, customer materials, or JBP / account planning • Ability to analyze market, customer, category, and sales data and translate insights into business actions • Strong stakeholder management and communication skills • Hands-on, proactive mindset with ability to work in an environment where processes are still being improved

Preferred

• FMCG, OTC / consumer healthcare, cosmetics, beauty, food, beverage, personal care, or household goods background • Drugstore / retail channel experience

• POS, sell-out, sell-in, market data, or promotion effectiveness analysis experience • Experience working with Sales, Marketing, Revenue Growth Management, Supply Chain, Finance, or Data / Analytics teams • Business English preferred, but not mandatory • Beginner conversational English is acceptable if the candidate has strong category management / trade marketing / B2C commercial experience