Trade Marketing Executive (Based in Malaysia)

Location: Malaysia – Kuala Lumpur

Scope of Country: Malaysia, Singapore, Thailand, Philippines

RESPONSIBILITIES / JOB SCOPE & CORE DELIVERABLES

Trade marketing planning & Execution

• Own and develop annual trade marketing plans for assigned markets, aligned with business priorities and sales objectives.
• Support the execution of trade marketing plans across assigned markets
• Assist in the development and rollout of channel activation plans aligned with brand and commercial priorities.
• Coordinate promotional and visibility initiatives across customers and channels.
• Support the execution of new product launches, seasonal campaigns, and in-store activation programs.
• Ensure all trade activities are implemented in a timely and effective manner

POSM, In store visibility and shopper activation

• Support the development, production, allocation, and deployment of POSM and merchandising materials.
• Coordinate with agencies, suppliers, and field teams to ensure quality and timely delivery of trade materials.
• Monitor availability, utilization, and effectiveness of visibility tools across markets.
• Ensure execution complies with brand guidelines and commercial priorities.
• Consolidate market feedback and execution updates for regional overview

Sales & Distributor Support

• Prepare sales support materials, activation guidelines, promotion briefs, and customer presentation materials.
• Work closely with sales teams to support customer sell-in and implementation of agreed initiatives.
• Help equip field teams and distributor partners with the tools required to execute trade plans successfully

Analysis & reporting

• Track and monitor the performance of trade activities, promotions, and launches.
• Support the preparation of regular reports on execution quality, sales impact, and investment effectiveness.
• Analyze sales performance, promotional outcomes, customer activation, and in-store visibility compliance.
• Consolidate post-promotion reviews and provide recommendations for improvement.

Trade spend management and business sufficiency

• Support tracking of trade marketing spending and budget usage for assigned projects.
• Coordinate with internal stakeholders on purchase requests, vendor management, invoice follow-up, and documentation.
• Ensure administrative discipline and compliance with internal processes and policies

SKILLS & EXPERIENCE REQUIREMENTS

Experience

• 1-3 years of experience in Trade Marketing, Sales Operations, Shopper Marketing, Commercial Excellence, or related FMCG commercial functions.
• FMCG experience is preferred.
• Experience working with distributors and external partners is an advantage.
• Exposure to multi-market or regional environments is a plus.

Key Competencies

• Strong understanding of trade marketing principles and in-store execution.
• Strong organizational skills with demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.
• Hands-on, detail-oriented, proactive, and solution-driven mindset.
• Ability to work independently in a lean organization structure.
• Ability to work effectively in a regional and cross-cultural environment.
• Strong collaboration and stakeholder management skills.
• Good analytical capability with strong attention to numbers and performance tracking.
• Proficiency in Microsoft Excel and PowerPoint.
• Good command of English; additional Southeast Asian language capabilities are an advantage.