Trade Marketing Manager

Key Responsibilities

• Develop and execute the annual trade marketing strategy to drive brand visibility, retail excellence, and sell-through across omnichannel touchpoints, including in-store retail and e-commerce platforms.
• Work closely with the Sales team and key retail partners to deliver integrated trade marketing initiatives aligned with business objectives.
• Plan and manage end-to-end promotional campaigns across both offline and online channels, including budgeting, POSM development, merchandising, digital assets, and in-store activations.
• Collaborate with key retailers and e-commerce partners to optimise product visibility, promotional execution, and the overall customer shopping experience.
• Monitor market trends, consumer insights, sales performance, and channel effectiveness to identify growth opportunities and maximise return on trade marketing investments.
• Manage relationships with retailers, agencies, and external vendors to ensure the timely and effective execution of marketing activities.
• Track campaign performance, analyse results, and provide data-driven recommendations to continuously improve trade marketing effectiveness.
• Support new product launches by ensuring consistent brand execution and strong retail presence across both physical stores and digital commerce channels.

Requirements

• 6 - 8 year or more of relevant experience in trade marketing within the consumer products industry.
• Proven experience developing and executing omnichannel trade marketing initiatives, covering both physical retail and e-commerce platforms.
• Strong understanding of retail execution, merchandising, promotional planning, and digital commerce best practices.
• Strong commercial acumen with the ability to analyse sales and market data to support business decisions and optimise trade marketing investments.
• Hands-on experience managing trade marketing budgets, POSM, retail activations, digital campaign assets, and external vendors.
• Excellent communication, stakeholder management, and project management skills, with the ability to collaborate effectively across Sales, Marketing, retailers, and e-commerce partners.

If you're passionate about delivering impactful omnichannel trade marketing strategies and driving commercial growth, we'd love to hear from you.