Trade Marketing Manager
Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).
We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
Who we are looking for:
We’re looking for someone who enjoys the challenge of growing an insurgent consumer brand in the competitive and crowded retail environment. Join us and play a key role in driving Blood’s growth across retail channels by strategizing and driving execution of displays, POSMs, promotions and activation activities to boost new customer acquisition & retention, as we scale-up our period care products & services to consumers across the region. You’ll be an important part of our core team and have first-hand experience and exposure at a rapidly growing consumer startup in Southeast Asia.
What you will do:
Shopper & Trade Marketing Planning & Design 60%
- (20%) Create great POSMs: Work alongside in-house designers to create effective and compelling POSMs and in-store displays that will grab shopper attention and drive purchase in retail stores while reinforcing brand assets and personality
- (20%) Lead price promotion planning and evaluation by providing clear guidelines to KAMs on Depth/Frequency/ROI, partner with sales & finance to track trade spending, and establish regular promo evaluation
- (10%) Manage Vendor: Coordinating with external vendor/agency to negotiate a good price, ensuring accurate production, and timely delivery of POSMs
- (10%) Coordinating with KAMs to ensure POSM and retail display calendar per account is confirmed as early as possible, and then driving execution as per timeline for design, fabrication, and deployment
Shopper & Trade Marketing Operations 40%
- (20%) Ensures physical availability and prominence/visibility in-stores: Oversee and manage the retail merchandising field force team to ensure products are optimally stocked on shelf, promotions are executed, POSMs and displays are deployed well, securing free displays and other activation activities are executed as planned
- (10%) Prepare retail sell-out analysis reports that measure and track effectiveness levels of all trade marketing, promotions, POSMs, and also address potential distribution gaps or OOS as they occur
- (5%) Monitoring market trends, competitor promotions and in-store POSMs or activities
- (5%) Conduct regular store audits to inspect planogram compliance, inventory levels, product placement, and branding
What you will bring:
- Minimum 2-5 years experience in FMCG Trade / Shopper Marketing, Marketing, Sales Operations, or related experience.
- Strong consumer and shopper marketing intuition
- Excellent communication, interpersonal and project management skills
- Good attention to detail, with high curiosity and ability to find out the full story behind data