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Bosch Group

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Trade Marketing Manager

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Description

Main Responsibility:

  • Implement a holistic PT Strategic initiatives in the country toward retail partners in close cooperation with all HUB marketing functions and Sale.

  • Contribute to the steering of commercial targets (FC, TGS, margin, etc)

  • Optimization of product mix (standard, campaigns, promotion) within the country.

  • Manage PROMO share and execute PROMO strategy (Price or Bundle Pack) and integrate it holistically in the user journey.

Key Activities:

  • Gains and provides user & market insights to the BO, SA and MK organization.
  • Lead and execute activities for the trade marketing touchpoints: POS, instore communication, print, events, e-dealer.
  • Lauch management MPE proofread, local SAP Master Data maintenance/pricing, steering new product presentation.
  • Demand, volume, consolidation and contribution to S&OP sessions.
  • Responsible for the brand protection.
  • Minimum 5 years of experience in Trade Marketing, Marketing, or Sales.
  • Experience in retail activation, promotions, and go-to-market execution.
  • Strong analytical and commercial mindset.
  • Good stakeholder management and communication skills.
  • Proficient in Microsoft Office applications.
  • Fluent in English.

HR Contact Info: Jovita Alethea

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