Trade Marketing Manager

Responsibilities:

• Develop and execute trade marketing plans to drive sales growth across local distribution channels.
• Plan and manage promotional campaigns, seasonal activations, and product launches.
• Collaborate with Sales and Merchandising teams to ensure effective in-store execution and product visibility.
• Develop point-of-sale (POS) materials, visual merchandising guidelines, and promotional toolkits.
• Monitor campaign performance and analyse sales data to evaluate the effectiveness and ROI of trade marketing activities.
• Identify market trends, competitor activities, and customer insights to recommend new opportunities.
• Manage trade marketing budgets and ensure campaigns are delivered on time and within budget.
• Build strong relationships with internal stakeholders and retail partners.

Requirements:

• Bachelor's degree in Marketing, Business, or a related discipline.
• 4–7 years of experience in Trade Marketing, Channel Marketing, Retail Marketing, or a similar commercial marketing role.

Jerlin Aw Bi Zhi (R1218675) | CSGROUP Pte. Ltd. (25C2702)