Trade Marketing Manager (Mandalay)

A. PROFILE

Role Title: Trade Marketing Manager
Reporting to: Trade Marketing Senior Manager
Division: Sales & Distribution
Department / Section: Sales & Distribution

B. CONTEXT

Purpose: Wining the street, market and branding visibility. Key communication part way of the product to the customer and Dealer to improve and retain brand image
Context: This Department will be responsible for executing and implementing consumer business strategy and building brand affinity and connect in order to achieve growth in customer market share and revenue market share; through focus on the various business and distribution channels and customer experience. It will develop and execute the company's digital and commercial strategy covering the consumer segment; improving user engagement and value through consumer understanding, product innovation, integrated marketing & communications, pricing, strategic bundling and customer lifetime value management.

C. ROLE ACCOUNTABILITIES

• Responsible for all the trade marketing activities across different channel platforms in line with business, brand /communication strategies
• Having the customer/channel satisfaction as main priority, is the contact point/person between department, Division, product management and sales team to ensure achievement of sales objective
• Develop, evaluate and optimize program
• Develop and secure approval of annual budgets and manage program within budget
• Co-managed with related department for the point of sales material (budget, logistic, distribution, campaign assortment and collaborating with parties to products and sales related to build promotions and communication
• Lead the product launching (plan ,execute and follow up)the team towards achievement of business plan goals and develop post launch analysis
• Market analysis: assess market and customer dynamics and incorporate into offer development
• Manage, drive and deliver the support of channel platforms in the execution of activities and achieving their sales objective in parallel ensuring the product benefits or campaigns and brand values are properly communicated in respective channel platforms
• Manage Municipal operation on brand visibility (permit and tax )
• Responsible for improvement of U9 Sales operation by monitoring tickets, problem solving and solution

D. KEY PERFORMANCE INDICATORS

• Roadshows and ground activities NOI.
• Total setup cost
• Ensure 100% compliance in the POSM material logistics and arrangement into national channel POS/outlets.

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with: (who else do they interact with and at what level and for what purpose Internally & Externally)
Internal: S&D regional teams
External: Vendors, Authorities

Decision Making

Need to make a decision for customer and channel satisfaction

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• Minimum 8 years working experience, FMCG or telecommunication related industries would be an advantage.
• Ability to use of MS Office 2000 or later, particularly Excel and Power Point Presentation, Internet and email

Minimum Entry Qualifications

• Minimum Diploma/Degree in Marketing/Business Administration. Master or MBA Degree would be preferred.
• Able to work at odd hours/midnights and weekend