Trade Marketing Senior Manager
Tasks and responsibilities
Distribution coverage (BTLs):
Work closely with GTM team to select window banner priorities based on retail feedback among all locations per offer.
Creating a full segmentation tree per region (WB posters, flyers) to ensure product and services reach the right segment.
Managing and allocating the needed BTLs, posters, danglers, stickers for POS, partners, and OC merchants.
Product visibility (branding look & feel for Orange shops):
Maintain best shops look and feel, and internal branding according to Orange brand guidelines and strategy.
Validate each prototype provided by the merchandising agency and check its brand consistency and sales relevance.
Weekly visits for Orange shops across Egypt and taking the necessary actions for any findings.
Merchandising operations:
Managing the sales stock and reorder keeping safe stock of all printed material.
Analyzing the shops usages and providing the needed items quantities within the agreed SLA.
Purchasing/production merchandising items, collecting payments and paying vendors.
Update merchandising book (monthly) with the latest BTLs materials for offers provided to the sales channels.
Designing and producing the full merchandising, interior and display guide to all sales channels, adapting the guide to suit every channel needs.
Branding projects for shops, POSs & OC shops:
Installation of new OC signs and lightboxes for POS.
OB and EXP facades branding.
Ensuring that the agency or suppliers are on schedule and the job matches the brief.
Identifying production and supply difficulties and dealing with any problems.
Propose innovative tools, formats, or technologies to enhance in-store engagement.
Trade activation programs:
Managing the engagement and activation of trade partners in executing marketing initiatives, such as product launches.
Managing the on-ground activations branding in Orange shops and partners.
Managing Orange seasonal trade shows (roadshows) to secure agencies commitment and efficiency to reach target.
Trade marketing budget efficiency & supplier management:
Manage the trade marketing budget, ensuring optimal resource allocation and measurable ROI.
Oversee procurement and vendor relationships to ensure quality and cost control.
Track budget efficiency and contribute to cost-saving initiatives.
Manage agencies and third-party vendors for creative, production, and execution.
Experience
Minimum 8 years of experience in the same field.
At Orange, only your skills matter.
Regardless of your age, gender, background, origin, religion, sexual orientation, disability, neurodiversity, or appearance, we actively encourage diversity within our teams, as it is a collective strength and a driver of innovation.
Orange is a disability-inclusive employer: please feel free to let us know about any specific needs you may have.