Trade Marketing Specialist

As the Trade Marketing Specialist (TMS), you will report to the Vice President of Sales & Business Development. The Trade Marketing Specialist is the driving force in the success of our retail accounts both domestic and abroad. On a strategic level, the TMS is responsible for developing and executing commercial strategies with our retail partners, which includes management and measurement of a trade marketing budget. The TMS will be responsible for managing timelines for development and deadlines for delivery of assets, and working with KontrolFreek’s in-house creative team to ensure assets for retailers are delivered on time and to their specifications. The ideal candidate will be a clear, confident communicator with account management experience across retail channels, and/or deep experience with a select retail partner. This position works with marketing and operations to deliver on corporate sales goals.

Essential Functions:

• Service accounts for profit growth consistent with company objectives
• Develop and execute retail specific go-to-market strategies in coordination with marketing
• Communicate product value and benefits to external partners
• Work with teams to develop account specific playbook for key releases
• Provide retail customer feedback to internal teams
• Manage account specific trade budgets
• Monitoring and analyzing sales performance by retailer
• Recommending strategies for improving performance; including product refreshes or introductions
• Changes to distribution or store presence
• Retailer-specific consumer marketing programs, retailer education programs, and pricing shifts
• Reporting on competitor’s movements and/or opportunities for KontrolFreek to expand
• Developing pitch decks for new accounts and updates for existing accounts.
• Maintain expert knowledge of the industry, external partners, buyers and competitors
• Work with Marketing to develop selling tools
• Use sales/forecast trends to make build and inventory management recommendations
• Identify opportunities and risk to ensure accuracy in forecast reporting
• Pricing strategy, channel inventory exposure, price protection monitoring and analysis
• Provide weekly variance analysis by customer and SKU on key directional differences from version of the forecast to the next
• Act as a liaison with third-party merchandising service providers

• Bachelor’s Degree in Business, Communications, Marketing or related field
• 3-5 years’ experience in similar role
• Strong communication, presentation and leadership skills
• Demonstrated success in managing marketing campaigns
• Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
• Proven ability to work well under pressure in a fluid, fast-paced team environment while meeting critical deadlines
• Experience managing channel marketing, MDF or co-op advertising budgets a plus
• Demonstrated strong project management and organizational skills
• Knowledge of gaming industry or video games preferred
• Experience in international retail sale preferred
• Ability to analyze varieties of data and identify market trends
• Ability to work independently with minimal supervision in a fast-paced environment
• Proficiency with Microsoft Office, including Excel and PowerPoint, plus the ability to quickly learn and work with the new systems and software

To Apply: Please respond to the job posting with a resume in Word format, outlining how your skills and experience meet the qualifications of the position and stating how you heard about the opportunity.