Trade Marketing Specialist

Job description

Responsibilities:

Conduct market research to understand consumer behavior and trends

Analyze competitor activities and market conditions to inform strategy

Develop and execute trade promotion strategies to drive sales growth

Collaborate with sales teams to plan and implement promotional campaigns

Align marketing and sales strategies to optimize performance

Coordinate with cross-functional teams (Sales Excellence, Sales, Finance & Marketing) to ensure smooth execution of programs

Monitor and assess the effectiveness of trade marketing initiatives to optimize sales performance and improve future strategies

Provide regular reports on sales performance and promotional outcomes to inform decision-making and drive continuous improvement

Design and implement merchandising strategies to enhance product visibility and ensure optimal product placement in retail spaces

Manage trade marketing budgets, track expenses, and prepare financial reports to ensure cost-effectiveness and align with overall business goals

Skills description

What will you need?

Educational background: Bachelor's degree in Business Administration or a related field is typically required

Experience: 2-5 years in trade marketing or sales roles, preferably in a related industry (Telecom, FMCG, retail, or Fintech)

Technical proficiency:

• Ownership
• Functional skills
• Ideas presentation and taking initiative
• Continuous learning
• Customer centricity
• Strong analytical skills to assess market data and sales performance metrics
• Excellent communication skills for effective collaboration and presentations
• Proficient in negotiating deals and managing retailer relationships
• Experienced in managing multiple projects and campaigns simultaneously