Trade Marketing Specialist

The TM Specialist plays a key role in executing customer activation plans, working closely with the Trade Marketing Lead, Sales, and Marketing teams. The role is responsible for coordinating and evaluating customer marketing activities across Europe.
The role focuses on building strong collaboration with Sales teams, distributors, and key customers—particularly in mainstream retail—to effectively activate Samyang brands at the point of sale, improve visibility, and support conversion.
We welcome candidates from Trade Marketing, Key Account Management, FMCG Sales, Shopper Marketing, Category Development, or similar commercial backgrounds. The successful candidate will combine strong executional discipline, commercial understanding, analytical capability, and the ability to coordinate multiple stakeholders.
This position offers the opportunity to develop within the Trade Marketing function in a fast-paced, entrepreneurial, and international environment.

Responsibilities

1. Customer Marketing Planning

• Execute the customer marketing plan in line with Sales and Marketing goals and priorities.
• Support the development of customer marketing plans by bringing customer, channel, and execution insights into the planning process.
• Localize global marketing plans into actionable customer-specific activation calendars.
• Identify opportunities for category growth and visibility improvement within each retailer.
• Assist the Trade Marketing Lead in creating and delivering customer-specific toolkits and sell-in materials.

2. Customer Activation and Execution

• Execute in-store and online customer activations, including POS materials, sampling programs, thematic displays, and seasonal campaigns.
• Ensure consistent execution of promotions, new product introductions, and display programs.
• Coordinate activation projects with Sales, Marketing, distributors, agencies, and other relevant stakeholders.
• Monitor the quality and timing of execution and proactively address implementation issues.
• Partner with Sales teams to strengthen customer relationships through impactful trade programs.

3. Mainstream Retail and Customer Development

• Build a strong understanding of customers, channels, shopper behaviour, and retail execution across the relevant European markets.
• Work closely with Sales teams and distributors to translate brand priorities into practical customer-level activities.
• Identify opportunities to improve category share, pricing execution, and store-level impact.
• Contribute commercial and executional insights to customer meetings, annual planning, and activity reviews.

4. Perfect Store and In-Store Visibility

• Support the development and implementation of perfect-store standards across selected countries and key accounts, including visibility guidelines, planograms, shelf presence, and brand compliance.
• Monitor execution against agreed standards and identify gaps and improvement opportunities.
• Coordinate with internal teams, distributors, customers, and external partners to improve brand presence at the point of sale.

5. Promotional Planning and Evaluation

• Coordinate promotional plans with Sales and Marketing, including activation mechanics, execution tracking, compliance, and post-promotion evaluation.
• Report on promotion performance and shopper behaviour through customer and market data.
• Conduct post-activity evaluations and share insights to improve future activations.
• Consolidate performance reports against agreed KPIs and identify learnings and best practices for future planning cycles.
• Maintain an updated database of customer marketing performance across accounts.

6. Processes and Cross-Functional Collaboration

• Support the development and implementation of tools, processes, and ways of working that improve collaboration across different stakeholders.
• Build effective working relationships with Sales, Marketing, distributors, agencies, and other internal and external partners.
• Coordinate multiple projects and markets, ensuring clear timelines, responsibilities, and follow-up.
• Share market learnings, execution examples, and best practices across the European organization.

Requirements

Professional Experience

• 2–4 years of experience in Trade Marketing, Customer Marketing, Key Account Management, FMCG Sales, Shopper Marketing, Category Development, or another relevant commercial role.
• Experience working with retailers, distributors, or key customers in an FMCG environment.
• Hands-on experience with customer activation, promotional planning, POS execution, new product launches, or in-store visibility programs.
• Understanding of how Sales and Marketing priorities are translated into customer-level plans.
• Experience working in a European mainstream retail environment is preferred but not mandatory.
• Familiarity with customer and market data sources such as NielsenIQ, Circana/IRI, or retailer portals is an advantage.
• Experience in a multicultural or international organization is preferred. Experience working with Asian brands or stakeholders is an advantage.

Skills and Competencies

• Strong project management and executional discipline.
• Excellent communication and relationship-building with both internal and external stakeholders.
• Analytical mindset with experience tracking promotional and in-store KPIs.
• Ability to translate brand strategy into customer-level activation.
• Strong commercial mindset and understanding of customer needs.
• Ability to coordinate multiple markets, customers, and projects simultaneously.
• Comfortable working with Excel and PowerPoint and able to turn data into clear recommendations.
• Comfortable working in a fast-paced, entrepreneurial, and high-growth environment.
• Proactive, solutions-oriented, and highly collaborative.
• Willingness to learn and grow within the Trade Marketing function.
• Fluent professional English; additional European languages are an advantage.

Benefits

• A salary that ranges between €3,400 and €4,750 gross per month
• Pension plan
• Commuting benefit
• Vitality Benefit (€50 a month)
• Lease Bike Option
• 25 days of paid time off
• Company laptop & phone
• Free Accident & WIA Gap insurance
• Great office location in the centre of Amstelveen
• An international team of highly skilled colleagues

Why Samyang Europe?
Joining Samyang Europe means contributing to a brand known for its innovation and high-quality standards. This role offers an opportunity to develop within the Trade Marketing function and gradually take ownership of larger projects. It provides exposure to a diverse range of customers, channels, and market structures across Europe. The position also involves close collaboration with European sales and marketing teams, distributors, and international stakeholders. As the European organization continues to expand, the role presents significant potential for ongoing professional growth and future leadership development. Be part of a dynamic, multicultural team that is going to build the Samyang brand in the different European markets.