Trade Marketing Specialist

What we achieve together

• Sales & Dealer Training: Conduct targeted training for sales teams and dealers, optimize conversion strategies, and build data-driven frameworks to improve online lead conversion.
• Field Capability & Data Empowerment: Build field team capabilities for systematic lead generation. Establish data analysis and decision-making frameworks to empower the field team and expand market share. Align execution with corporate strategy and monitor KPIs.
• National Promotion & Brand Awareness: Support national promotions to enhance brand exposure. Collaborate with regional TMKT on annual plans and cross-region implementation. Drive brand awareness and lead generation. Manage budget tracking and POSM design.
• Channel Development & Coordination: Develop channel development and budget plans with sales force. As central controller, monitor regional progress and coordinate to ensure plan execution.
• Process Improvement & Traditional Channels: Drive process improvements on dealer support, gift management, and award coupons to boost order rates. Manage traditional channels such as Home Building Materials City and Home EXPO.

What makes us successful together

• Qualifications: At least 3 years of experience in the HVAC or home appliance industry in channel, product, or strategic marketing. Relevant certificates or licenses are an advantage.
• Experience: Strong background in trade marketing, promotion, designer events, and channel management. Solid understanding of the home appliance sales model.
• Know-how: Proficient in Excel and PowerPoint, with basic project management skills to lead cross-functional projects independently.
• Personality: Passionate, reliable, responsible, with strategic thinking and a customer-oriented mindset. Creative, self-organized, honest, and a strong team player.
• Language: Excellent communication skills and good English, both oral and written.

What you can count on

• We offer flexible working hours and an annual leave and sick leave policy that supports your work/life balance.
• We offer our employees in China an attractive remuneration package, including a competitive salary system and bonus incentive, holiday and flexible annual benefits, and the highest share of housing provident fund.
• We provide border health care for employees including yearly health check-up and supplementary commercial insurance.
• We provide various learning opportunities, including workshops, seminars, events, and e-learnings. Part of our culture is to encourage internal career development and job rotation.
• Our company provides various employee benefits including transport allowance, meal allowance, discounts on Vaillant products, long service award and holiday gift from the trade union.
• We have a modern, comfortable and safe office environment, the ventilation is a new heat exchange fan independently developed by Vaillant, which can provide a steady stream of fresh air all day long, with real-time monitoring of air quality changes in the house, safe and healthy, and bring the natural and comfortable German forest into our company.
• We frequently hold employee activities, including company outings and family days.