Trainer- Digital Marketing

1. Design and deliver structured training for the Digital Marketing course under NIIT Foundation’s AI Employability & Skilling Program.

2. Build learner capability in digital marketing fundamentals, campaign planning, audience segmentation, content strategy and online brand promotion.

3. Deliver practical modules on social media marketing, search engine optimisation (SEO), search engine marketing (SEM), email marketing and digital advertising fundamentals.

4. Introduce AI-enabled marketing tools for brainstorming, copywriting, campaign ideas, content calendars and creative optimisation.

5. Train learners on digital marketing analytics, campaign metrics, audience engagement, reach, impressions, clicks, conversions and reporting.

6. Provide practical exposure to tools such as Google Analytics, Google Ads, Meta Business Suite/Ads Manager, SEO tools and email marketing platforms, as relevant to the curriculum.

7. Demonstrate responsible use of Generative AI in marketing, including prompt writing, content review, fact-checking, brand consistency, privacy and copyright awareness.

8. Design hands-on assignments, campaign simulations, case studies, content calendars, sample ad campaigns and portfolio-based projects.

9. Conduct interactive webinars and doubt-clearing sessions and mentor learners with varied levels of digital proficiency.

10. Assess learner performance through assignments, quizzes, projects and course assessments; provide timely feedback and remedial support.

11. Track learner attendance, engagement, progress, assessment outcomes and completion through LMS/MIS and share reports with the program team.

12. Support employability through portfolio development, resume guidance, mock interviews and preparation for entry-level digital marketing roles.

13. Create and update training content, presentations, tool demonstrations, assignments, question banks and project briefs.

14. Keep training activities aligned with current digital marketing practices, platform updates and entry-level industry requirements.

15. Document learner projects, success stories and relevant training insights for program reporting and impact documentation.

Requirements

1. Bachelor’s/Master’s degree in Marketing, Digital Marketing, or a related discipline. Relevant certifications in Google Ads, Google Analytics, Meta advertising, SEO or digital marketing are an advantage.

2. Practical understanding of Generative AI tools for content ideation, copywriting, campaign planning, creative variations, audience research and marketing productivity. Ability to teach responsible use and verification of AI-generated outputs.

3. Creative, analytical and learner-centric approach.

4. Strong practical orientation and ability to demonstrate tools and workflows.

5. Ability to simplify digital marketing concepts for learners from diverse academic backgrounds.

6. Focus on employability, portfolio development and job-role readiness.

7. Strong facilitation, mentoring and collaboration skills.