Truck Sales Representative

Description and Purpose

The Truck Sales Representative is responsible for selling new and used medium- and heavy-duty trucks while building and maintaining strong customer relationships. This role focuses on business development, customer engagement, and achieving sales goals through product knowledge, market awareness, and consistent follow-up. The Truck Sales Representative works closely with internal departments to ensure a seamless sales process from initial contact through delivery.

The "Major Duties and Responsibilities" listed below highlights the key responsibilities and qualifications for the role. The duties and responsibilities outlined are not exhaustive and may adapt over time to align with evolving business needs.

Major Duties and Responsibilities

• Sales and Business Development
  • Sell new and used medium and heavy-duty trucks
  • Develop new business opportunities and maintain relationships with existing customers
  • Meet or exceed sales goals and delivery objectives established by the dealership
  • Develop and execute territory and account plans
  • Secure customer commitments and close sales
• Customer Engagement and Product Knowledge
  • Demonstrate trucks to customers, including test drives when appropriate
  • Develop and deliver customer presentations
  • Maintain strong knowledge of truck specifications, applications, and industry trends
  • Explain product features, warranties, and service support to customers
  • Introduce customers to parts and service departments to promote long-term relationships
• Sales Process and Documentation
  • Utilize CRM systems to track prospects, opportunities, and customer interactions
  • Follow up on all sales activities, including quotes, orders, and deliveries
  • Ensure accuracy and completion of all sales documentation and transaction paperwork
  • Follow Finance & Insurance (F&I) turnover processes
• Marketing and Industry Engagement
  • Assist with marketing activities, including online listings and promotional efforts
  • Support creation of marketing content such as truck listings and walk-around videos
  • Attend sales meetings, training sessions, and industry events
  • Gather market data and monitor competitive activity
• Training and Professional Development
  • Complete required Company and manufacturer training programs
  • Participate in ongoing product and sales training to improve performance
  • Maintain a professional appearance and represent the Company positively
  • Collaborate with coworkers and suppliers to support sales efforts