UI Principal / Lead Designer - Visual, Motion and Systems
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Description
- 10+ years of professional experience specialising in UI, visual design, motion, and digital design systems.
- Expert portfolio demonstrating world-class visual craft, sophisticated typography, and meaningful motion design in complex, shipped consumer digital products.
- Fluency in agentic design workflows: Experience shifting away from manual, repetitive layout labor by leveraging advanced generative tools and AI-assisted design capabilities to accelerate interface ideation, variation, asset generation, and rapid prototyping.
- Mastery of design system architecture: Deep understanding of variables, design tokens, layout constraints, component states, and nested variants, with the ability to translate conceptual designs into clean, structured system specifications.
- Deep knowledge of platform conventions (iOS Human Interface Guidelines, Android Material Design) and responsive web frameworks.
- Strong accessibility fundamentals (WCAG contrast, focus indicators, target sizes, and accessible motion).