UNIQLO-Content Marketing Manager-R00000004175854
Description
The Content Marketing Manager is responsible for driving a consistent, conversion-oriented content strategy across all digital touchpoints, including Owned Media, Paid Media, EC, and store-related content.
This role serves as a key integrator between brand storytelling and business performance, ensuring that content planning effectively supports both brand consistency and commercial outcomes.
Content Strategy & Planning
・Own the end-to-end content planning framework across Paid Media, Owned Media, EC, and Store-related assets.
・Translate brand and commercial objectives into clear, actionable content plans by channel and by campaign.
・Ensure brand messaging consistency across all channels while optimizing content for performance and conversion.
Cross-Channel Integration
・Act as the central coordination point between Content, Paid Media, CRM, EC, and Store teams.
・Align content themes, key messages, and storytelling with EC conversion goals and store initiatives.
・Strengthen the linkage between content output and measurable performance (e.g. traffic quality, engagement, CVR support).
Content Governance & Quality Control
・Define content standards, messaging principles, and creative guidelines in collaboration with Brand and Marketing stakeholders.
・Review and guide content execution to ensure quality, relevance, and brand alignment.
・Reduce over-reliance on agencies by strengthening internal content planning and decision-making capabilities.
Performance & Optimization
・Partner closely with Paid Media and CRM teams to ensure content plans are performance-informed.
・Use data and insights to continuously refine content priorities, formats, and channel deployment.
・Support A/B testing and learning cycles to improve content effectiveness over time.
Team & Stakeholder Management
・Manage and coach content planners or related roles within the DMK organization.
・Work closely with internal stakeholders and external agencies to ensure efficient execution and timely delivery.
・Clearly communicate priorities, timelines, and expectations across cross-functional teams.