UNIQLO-Digital Marketing-EDM & Banner Creation Specialist/Assistant Manager​-R00000004175856

We are looking for someone who is genuinely passionate about UNIQLO products and enjoys discovering what makes each product valuable to customers.

Rather than being a purely design-focused professional, you should enjoy understanding product features, styling possibilities, customer needs, and translating those insights into effective customer communications.

Key Responsibilities
1. EDM Planning, Production, and Performance Management
Manage daily EDM content planning, briefing, and production processes.
Work closely with external design agencies to ensure timely and quality delivery of creative assets.
Review EDM visual design, layout, and content presentation to ensure alignment with UNIQLO's brand identity and Tone & Manner.
Collaborate with the CRM team to analyze target audiences, understand member behaviors and preferences, and optimize communication content accordingly.
Regularly review EDM performance metrics, including revenue, traffic, click-through rates, and conversion results, and propose optimization initiatives.
Continuously improve content quality, user experience, and overall business contribution of EDM communications.

2. Digital Banner and Creative Asset Production
Create and update digital advertising materials and banners based on daily Digital Marketing team requirements.
Understand asset specifications across various digital media platforms, including dimensions, formats, visual limitations, and usage scenarios.
Ensure all creative materials comply with UNIQLO's visual guidelines and brand Tone & Manner.
Optimize creative assets based on campaign performance insights to enhance engagement and conversion effectiveness.
Deliver high-quality assets efficiently in response to rapidly changing marketing needs.

3. LINE Official Account Content Support
Support the creation and quality control of content distributed through the LINE Official Account.
Review visual assets, layouts, and copy presentation to ensure readability and consistency with the brand image.
Develop visual materials for marketing campaigns, product promotions, and member communications.
Assist in enhancing user experience and engagement performance of LINE communications.

Expected Competencies
1. Product Knowledge and Content Application
Continuously build knowledge of UNIQLO products, including product features, functionality, styling occasions, and key selling points.
Proactively research product information and effectively incorporate product benefits into EDMs, banners, LINE content, and other digital materials.
Leverage understanding of products and customer needs to strengthen content quality and communication impact.
Monitor market trends and competitor examples to drive content and creative improvements.

2. Execution Speed and Cross-functional Collaboration
Demonstrate a strong sense of speed and efficiency while managing multiple tasks simultaneously.
Quickly understand requirements, prioritize key information, and deliver quality creative output within tight timelines.
Maintain effective communication with CRM, EC, Marketing teams, and external vendors to ensure smooth project execution.
Adapt flexibly to urgent requests and marketing plan adjustments.

3. Digital Marketing Knowledge and Application
Possess a solid understanding of digital marketing fundamentals, including EDM, LINE marketing, digital advertising, traffic generation, and conversion concepts.
Understand the role and communication objectives of different digital channels and adapt creative execution accordingly.
Have basic data analysis capabilities and apply performance insights to creative optimization.
Maintain a learning mindset and stay updated on digital marketing trends and best practices.