Unit Head, Digital Marketing

About the role

The Unit Head, Digital Marketing is responsible for developing and executing Wema Bank's integrated digital marketing strategy to strengthen brand visibility, customer engagement, digital acquisition/adoption, and business growth across all digital channels.

The role provides strategic leadership for the Bank's digital ecosystem, including website management, SEO, content marketing, performance marketing, digital campaigns, social media amplification, web analytics, marketing automation and digital customer experience.

Working closely with Brand, Corporate Communications, Product, Retail, Digital Banking, Commercial Banking, ALAT, SARA, SME Banking, Innovation etc, the role ensures that every digital initiative supports the Bank's strategic priorities while delivering measurable business outcomes.

Experience:
6–8 years' experience in Digital Marketing, Brand Marketing or Integrated Marketing Communications.
3–5 years in a leadership role.
2-5 years digital marketing agency experience
Experience within financial services or another regulated industry is an advantage.

https://wemabank.seamlesshiring.com/job/view/276#/